Resources for Teachers - Marketing & Consumerism

The Anatomy of Cool - Lesson

This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

An inch wide and a mile deep

Surely you've heard of Inspector Spacetime, the cult British TV series that's run (with interruptions) since 1962. It has a tremendously active, engaged fanbase that's created blogs, videos and music devoted to it. Oh, and one more thing -- it never existed. It was made up as a thirty-second gag on the sitcom Community, as a parody-cum-homage of Doctor Who.

TV Dads: Immature and Irresponsible? - Lesson

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.

Online Commerce

Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.