Resources for Teachers - Marketing & Consumerism

Watching the Elections - Lesson

In this lesson students look at how elections are media events.

Marketing to Teens: Marketing Tactics

This activity helps teenagers develop an awareness of marketing tactics aimed at teens.

Reading Media

In this lesson, students are introduced to the idea of “reading media” through a medium’s rules of notice and the maker’s framing choices of what to include and what to emphasize. After a modeled and then guided introduction to these ideas, students analyze a work to identify how it uses rules of notice and framing and consider what meaning these choices communicate.

Mirror Image - Lesson

In this lesson, students analyze their own body image and consider what they wish they could change.

Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.