Resources for Teachers - Marketing & Consumerism

Favourite Sports and Athletes: Introduction to Sports Media - Lesson

This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.

Eating Under the Rainbow

Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.

Buy Nothing Day

In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.

Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.

Gender and Tobacco - Lesson

In this lesson, students explore gender-related influences on smoking.