Resources for Teachers - Marketing & Consumerism

Marketing to Teens: Marketing Tactics - Lesson

This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.

Kids, Alcohol and Advertising: Messages About Drinking

In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Packaging Tricks - Lesson

This lesson introduces students to the ways in which packaging is designed to attract kids.

Sex in Advertising - Lesson

To introduce students to the use and prevalence of sexuality in advertising.