Marketing to Teens: Marketing Tactics - Lesson
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Marketing to Teens: Gender Roles in Advertising - Lesson
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.