Media Literacy for the 2024 Provincial General Election in British Columbia
This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces essential concepts of election-related misinformation, helps students retrieve prior knowledge, and shows the relevance of the topic; several activities which teachers can choose from based on the needs and context of their classes; a closing activity that introduces students to different strategies for verifying election-related information, including the idea of turning to a best single source (in this case, Elections BC). They then learn and practice engaging in active citizenship by responding to election-related disinformation.Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
What do Halloween costumes say?
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.
Marketing to Teens: Talking Back
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.
Eating Under the Rainbow
Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.