The Anatomy of Cool - Lesson
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
The Pornography Debate: Controversy in Advertising - Lesson
To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.