Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
Gender Messages in Alcohol Advertising
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Printable activities for younger children
These printable activity sheets introduce basic media literacy skills and concepts and are suitable for use in homes, schools and libraries. They can be completed independently, but children will learn more if you discuss the activities with them. Younger children may need help reading the instructions and completing some activities.