Graphic Arts 20 30
Introduction to Graphic Arts
Overall Expectations:
Demonstrate an understanding of graphic arts through investigating the history, the present, and potential innovations in the future
Specific Expectations:
b. Research and demonstrate a personal and shared understanding of the need for graphic arts as communication.
d. Explore a variety of media (e.g., websites, books, advertisements) to identify components of effective graphic design
MediaSmarts Resources
Advertising and Male Violence
Alcohol on the Web
Gender and Tobacco
Gender Messages in Alcohol Advertising
Learning Gender Stereotypes
Marketing to Teens: Alternate Ads
Marketing to Teens: Gotta Have It! Designer & Brand Names
Online Propaganda and the Proliferation of Hate
Political Cartoons
Selling Obesity
Selling Tobacco
Sex in Advertising
Sports Personalities in Magazine Advertising
Tobacco Labels
Video Games
Concept Development
Overall Expectations:
Clearly articulate a planning process to develop a graphic design
Specific Expectations:
- Develop and articulate an understanding of the purpose and techniques of storyboards and thumbnail sketches.
- Explore various planning techniques such as storyboarding and thumbnail sketches for a given or selected theme.
- Define the target audience for the project (e.g., children, families, seniors).
- Create a storyboard or thumbnail sketch
MediaSmarts Resources
Getting the Toothpaste Back into the Tube
Images of Learning
Online Relationships: Respect and Consent
Secure Comics
The Privacy Dilemma: Lesson Plan for Senior Classrooms
Project Production and Image Development
Overall Expectations:
Create a project, showcasing graphic designs, which incorporates elements and principles of design, layout, colour, and typography.
Specific Expectations:
a. Brainstorm a number of project ideas individually and as a group.
b. Create a basic design message for an identifiable audience.
c. Identify the elements of the communication strategy.
d. Develop and use assessments of the project from both personal and peer perspectives
MediaSmarts Resources
Alcohol Myths
Bias and Crime in Media
Celebrities and World Issues
Challenging Hate Online
Digital Outreach for Civic Engagement
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Hype!
Marketing to Teens: Gender Roles in Advertising
Marketing to Teens: Marketing Tactics
Marketing to Teens: Parody Ads - Lesson
Privacy Rights of Children and Teens
Reality Check: Authentication 101
Reality Check: We Are All Broadcasters Marketing to Teens: Parody Ads - Lesson
Setting the Record Straight: Public Service Announcements on Mental Health
The Price of Happiness
Thinking Like a Citizen
Tobacco Labels
Animation
Overall Expectations:
Explore 2-D animation as a means to enhance the message of a graphic design project.
Specific Expectations:
a. Investigate the history of animation.
b. Incorporate the 12 principles of animation into an intended message.
c. Translate an idea into a message by developing a storyboard
MediaSmarts Resources
Getting the Toothpaste Back into the Tube
Stop Action Animation
Overall Expectations:
Utilize stop-action as a means to enhance the message of a graphic design project.
Specific Expectations:
a. Demonstrate how to incorporate the 12 principles of animation into a project.
b. Investigate the rich history of stop-action animation.
c. Design and construct a character and a set from a storyboard.
d. Utilize a digital image capture device to record the action.
e. Use appropriate software to edit and finalize the project.
MediaSmarts Resources
Getting the Toothpaste Back into the Tube
Legal and Ethical Consideration
Overall Expectations:
Investigate and articulate legal issues such as copyright, privacy, and consent related to graphic arts and other media.
Specific Expectations:
a. Explain the term “copyright” in relation to Canadian law and assess its impact on a Graphic Arts class.
b. Describe the three factors that place some works in the public domain and cite some examples with reasons for their inclusion.
c. Investigate and report on current issues and resources connected to copyright law such as “open source”, “creative commons”, and stock resources
MediaSmarts Resources
A Day in the Life of the Jos (Licensed Resource)
Remixing Media
Up, Up and Away? (TM)
Overall Expectations:
Discuss and reflect on the need for societal standards (e.g., legal, ethical, and community norms and values) and cultural sensitivity in media.
Specific Expectations:
a. Formulate a list of societal standards in relation to sexism, racism, and homophobia, and support the list with positive media examples.
b. Create a strategy for the inclusion of appropriate language, content, and images reflective of societal standards in personal, class, and school projects and assignments
c. Identify and discuss some issues regarding the posting of images on the web including safety, possible consequences, and permanence of web postings
MediaSmarts Resources
A Day in the Life of the Jos (Licensed Resource)
Diversity and Media Ownership
Free Speech and the Internet
Gender and Tobacco
Gender Messages in Alcohol Advertising
Online Propaganda and the Proliferation of Hate
Online Relationships: Respect and Consent
Privacy Rights of Children and Teens
The Privacy Dilemma: Lesson Plan for Senior Classrooms
There's No Excuse: Confronting Moral Disengagement in Sexting
Transgender Representation in TV and Movies
Unpacking Privilege
Who's Telling My Story?