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Level: Grades 7 to 9
Author: This lesson has been adapted from Smoke-Free for Life, a smoking prevention curriculum supplement from the Nova Scotia Department of Health, Drug Dependency and Tobacco Control Unit.
In this lesson, students explore gender-related influences on smoking. They discuss the numbers of male and female smokers in Canada and around the world, and the strategies used by tobacco companies to reach both men and women. In separate groups, male and female students explore and discuss the relationship between smoking, the tobacco industry, tobacco marketing, and their gender, by deconstructing and analyzing tobacco ads from magazines for men, for women, and for a general audience. Extension activities include examining a newspaper article that highlights some of the reasons young women smoke, and a research project on how the tobacco industry targets men and women in developing nations.
Students will demonstrate:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
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