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Level: Grades 7 to 10
In this lesson, students explore how tobacco advertising has evolved over the past sixty years. They begin by discussing advertising techniques used by the tobacco industry; and then they compare ads from the 1940s, '50s, '60s, '70s and '80s, with more recent tobacco advertising. Using online databases of tobacco advertisements, each student will research and prepare an essay on a selected topic, such as the advertising history of one brand, how tobacco advertising has changed over time, gender representation in tobacco ads, and strategies geared to a particular target audiences.
Students will demonstrate:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
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