Lesson Plan

Sex in Advertising - Lesson

Lesson Plan

Level(s): Grades 11 - 12

Author: This lesson was adapted, with permission, from a lesson created by Connie Landry, Ottawa Board of Education, and from the Ontario Ministry of Education’s Media Literacy Resource Guide.


To introduce students to the use and prevalence of sexuality in advertising.

Learning Outcomes

Students will demonstrate:

  • an understanding of the multiple meanings of sexuality
  • an understanding of the ways in which the media capitalizes on sex to sell a wide variety of products
  • an understanding of thevalue systems underlying sexualized media messages

This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.

Lesson Kit: