Stay informed with daily news and our newsletters!Learn more
Level(s): Grade 7 to 10
Production of this lesson has been made possible through a financial contribution from Health Canada.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking. Following this, students deconstruct alcohol ads from men's and women's magazines. In a final group activity, students create and administer surveys to other students in order to determine the awareness, exposure and influence of stereotypes in alcohol ads.
Students will demonstrate
an understanding of:
an awareness of:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
Interested in supporting MediaSmarts?Charitable Registration No. 89018 1092 RR0001
Find out how you can get involved.Learn more