Resources for Teachers - Marketing & Consumerism

Favourite Sports and Athletes: Introduction to Sports Media - Lesson

This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.

Diversity in Media, Gender Representation, Marketing & Consumerism, Sports, Television, Violence

Printable activities for younger children

These printable activity sheets introduce basic media literacy skills and concepts and are suitable for use in homes, schools and libraries. They can be completed independently, but children will learn more if you discuss the activities with them. Younger children may need help reading the instructions and completing some activities.

Authenticating Information, Cyber Security, Gender Representation, Internet & Mobile, Marketing & Consumerism, Online Hate, Social Networking, Stereotyping

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Body Image, Gender Representation, Marketing & Consumerism, Online Marketing, Violence

The Pornography Debate: Controversy in Advertising - Lesson

To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.

Marketing & Consumerism, Pornography

Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.
Alcohol Marketing, Gender Representation, Marketing & Consumerism, Stereotyping