Resources for Teachers - Marketing & Consumerism

TV Dads: Immature and Irresponsible? - Lesson

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.

The Pornography Debate: Controversy in Advertising - Lesson

To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.

Sex in Advertising - Lesson

To introduce students to the use and prevalence of sexuality in advertising.

Advertising All Around Us - Lesson

This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.

Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages

In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.