Advertising techniques
How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.
Marketing to Teens: Marketing Tactics - Lesson
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
Online Commerce
Kids don’t just see ads in media: more and more, they buy things right on their screens. This section looks at the ways that young people shop online and how they can be manipulated into spending.
The Pornography Debate: Controversy in Advertising - Lesson
To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.
The Anatomy of Cool - Lesson
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.