Kids, Alcohol and Advertising: Messages About Drinking
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Advertising techniques
How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.Watching the Elections - Lesson
In this lesson students look at how elections are media events.
Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.
Packaging Tricks - Lesson
This lesson introduces students to the ways in which packaging is designed to attract kids.