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Resources for Teachers - Marketing & Consumerism

  • Lesson Plan
    "He Shoots, He Scores": Alcohol Advertising and Sports - Lesson
    In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
  • Backgrounder
    A Media Literacy Menu: Ingredients for Successful Media Studies - Teaching Backgrounder
    By Barry DuncanIn the media education classroom, we all want to do thoughtful media analysis in which it is understood that class discussions and reflections are the basis for constructing new knowledge. In this context, the classroom is a "site of struggle" in which meanings are negotiated. U.K. educator Len Masterman reminds us that media studies should be inquiry-centered, co-investigative (rather than seeking to impose a specific set of values), egalitarian and dialogic - though of course, dialogue is not loose, rambling discussions. They should also lead students to critical autonomy, not just critical intelligence. Such an expectation implies that students are capable of making independent judgements on future media texts.
  • Lesson Plan
    Advertising All Around Us - Lesson
    This teaching unit helps students to become more aware of the language and techniques used in print advertising, as well as the impact of advertising on their daily lives.
  • Lesson Plan
    Advertising and Male Violence - Lesson
    To make students aware of the ways in which male violence is used and promoted in advertising.
  • Backgrounder
    Alcohol Advertising and Kids - Teaching Backgrounder
    Every year kids and teens see close to 20,000 commercials. Of these, approximately 2,000 are for alcoholic beverages.1 Add to these other forms of advertising (magazine ads, billboards, Web sites and brand-related clothing and products), signage at sporting events, sponsorship of professional and college teams and sports TV and radio programs, and most young people will have seen approximately 100,000 alcohol ads by the time they turn 18.
  • Lesson Plan
    Alcohol Myths - Lesson
    In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
  • Lesson Plan
    Alcohol on the Web - Lesson
    In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
  • Lesson Plan
    Buy Nothing Day
    In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.
  • Game
    Co-Co's AdverSmarts: An Interactive Unit on Food Marketing on the Web
    This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
  • Lesson Plan
    Creating a Marketing Frenzy - Lesson
    In this lesson, students look at the ways in which consumer frenzy develops around a particular product.

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