General Curriculum Outcome 1.0 Students explore the impact and influence of media |
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1.1 demonstrate an understanding of the key concepts of media literacy Students will know:
Students will:
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MediaSmarts Resources Authentication Beyond the Classroom Beyond Media Messages: Media Portrayal of Global Development Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Gender Messages in Alcohol Advertising Marketing to Teens: Alternate Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Media literacy key concepts Lesson 5: Media have social and political implications News Journalism Across the Media: Summative Activities Perceptions of Youth and Crime Popular Music and Music Videos Relationships and Sexuality in the Media The Impact of Gender Stereotypes Transgender Representation in TV and Movies Video Production of a Newscast |
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1.2 employ critical literacy skills as media consumers Students will know:
Students will:
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MediaSmarts Resources Beyond Media Messages: Media Portrayal of Global Development Gender Messages in Alcohol Advertising Marketing to Teens: Alternate Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Media literacy key concepts Lesson 5: Media have social and political implications News Journalism Across the Media: Summative Activities Perceptions of Youth and Crime Relationships and Sexuality in the Media The Impact of Gender Stereotypes Transgender Representation in TV and Movies |
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1.3 examine how media shape ideologies and culture Students will know:
Students will:
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MediaSmarts Resources Beyond Media Messages: Media Portrayal of Global Development Gender Messages in Alcohol Advertising Media literacy key concepts Lesson 5: Media have social and political implications Perceptions of Youth and Crime Relationships and Sexuality in the Media The Impact of Gender Stereotypes |
General Curriculum Outcome 2.0 Students deconstruct a wide variety of media texts |
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2.1 identify values and ideologies in media texts Students will know:
Students will:
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MediaSmarts Resources Beyond Media Messages: Media Portrayal of Global Development Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Gender Messages in Alcohol Advertising Relationships and Sexuality in the Media Sports Personalities in Magazine Advertising |
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2.2 discern the production process of media texts Students will know:
Students will:
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MediaSmarts Resources Digital Storytelling for Civic Engagement Marketing to Teens: Gotta Have It! Designer & Brand Names |
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2.3 engage in the inquiry process Students will know:
Students will:
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MediaSmarts Resources Beyond Media Messages: Media Portrayal of Global Development Gender Messages in Alcohol Advertising I heard it ‘round the Internet: Sexual health education and authenticating online information ICYouSee: A Lesson in Critical Thinking Marketing to Teens: Alternate Ads Marketing to Teens: Gotta Have It! Designer & Brand Names Perceptions of Youth and Crime Popular Music and Music Videos |
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2.4 dissect meaning from complex media texts Students will know:
Students will:
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MediaSmarts Resources Gender Messages in Alcohol Advertising Marketing to Teens: Alternate Ads Marketing to Teens: Talking Back Perceptions of Youth and Crime Shaking the Movers: Youth Rights and Media |
General Curriculum Outcome 3.0 Students analyze media texts and respond personally and critically using available technologies and resources |
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3.1. justify their positions and respect the positions of others Students will know:
Students will:
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MediaSmarts Resources Beyond Media Messages: Media Portrayal of Global Development Gender Messages in Alcohol Advertising I heard it ‘round the Internet: Sexual health education and authenticating online information ICYouSee: A Lesson in Critical Thinking Marketing to Teens: Alternate Ads Marketing to Teens: Gotta Have It! Designer & Brand Names Perceptions of Youth and Crime Popular Music and Music Videos |
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3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes Students will know:
Students will:
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MediaSmarts Resources Digital Outreach for Civic Engagement Digital Storytelling for Civic Engagement Introduction to Online Civic Engagement Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Marketing Tactics News Journalism Across the Media: Summative Activities Online Relationships: Respect and Consent Relationships and Sexuality in the Media |
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3.3 apply key concepts of media literacy as creators of media texts Students will know:
Students will:
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MediaSmarts Resources Authentication Beyond the Classroom Beyond Media Messages: Media Portrayal of Global Development Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Gender Messages in Alcohol Advertising Marketing to Teens: Alternate Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Media literacy key concepts Lesson 5: Media have social and political implications News Journalism Across the Media: Summative Activities Perceptions of Youth and Crime Popular Music and Music Videos Relationships and Sexuality in the Media The Impact of Gender Stereotypes Transgender Representation in TV and Movies Video Production of a Newscast |
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