Outcome Chart - New Brunswick - Media Studies 120

Overall Expectations: Media Literacy

1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

3.1 justify their positions and respect the positions of others

Specific Expectations:

  • This unit will introduce students to the definitions of media, popular culture, principles of media and communication.
  • Students will investigate how various media texts construct reality to influence decisions and perceptions.
  • Reflective assignments, readings/viewings, and discussions will help students better understand how much exposure they have to various media texts in their everyday lives, and examine the effects media can have on consumer and even ethical choices.

MediaSmarts Resources

Overall Expectations: Film, Television and Video

1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

2.2 discern the production process of media texts

2.4 dissect meaning from complex media texts

3.1 justify their positions and respect the positions of others

3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes

Specific Expectations:

  • This unit will examine the obvious and subtle influences, messages and themes of film, television and video.
  • Through discussions, journals, articles and personal experience with these forms of media, students will explore issues such as gender roles, stereotyping, propaganda and bias. Students will also study how TV ratings are calculated and used in terms of influencing consumer choice and shaping opinion about events and products.
  • The changing ways in which traditional film and television products are accessed will also be examined.

MediaSmarts Resources

Overall Expectations: Advertising, Marketing and You

1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

2.2 discern the production process of media texts

2.4 dissect meaning from complex media texts

3.1 justify their positions and respect the positions of others

3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes

3.3 apply key concepts of media literacy as creators of media texts

Specific Expectations:

  • This unit will examine how products and services are marketed to consumers through various forms of advertising.
  • Students will study various claims made by advertisers and several approaches used to influence consumers.
  • Topics such as target audiences, product placement and integration, and brand loyalty, along with tribal, viral, and social marketing will be explored. The potential influence of advertising on consumer choice and opinion will be emphasized throughout the unit. Students will have an opportunity to create their own advertisement using the elements from this unit.

MediaSmarts Resources

Overall Expectations: Media and the Internet

1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

2.2 discern the production process of media texts

2.4 dissect meaning from complex media texts

3.1 justify their positions and respect the positions of others

3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes

3.3 apply key concepts of media literacy as creators of media texts

Specific Expectations:

  • This unit will investigate various ethical, legal, privacy and moral issues regarding media and the Internet.
  • Students will examine privacy issues and the potential influence of social networking websites along with the potential benefits and consequences of sharing and posting information.
  • Students will be encouraged to think critically about ethical topics such as fraudulent websites and the legalities and moral challenges surrounding the downloading of copyrighted material.
  • Students will also have an opportunity to explore how other countries deal with the management of information, leading to an examination of censorship versus protectionism, and hate speech versus free speech.

MediaSmarts Resources