Outcome Chart - New Brunswick - Media Studies 120

Overall Expectations: Media Literacy

1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

Specific Expectations:

Over a period of days, create awareness of the following:

  • texts, media and media tools
  • fads, trends, and icons

Model how to examine the text grammar characteristics (structures, features, codes and conventions) associated with one of the following; have students work in groups to choose, examine, and present one of the others:

  • sitcoms
  • advertisements
  • fast food commercials
  • the front page of the newspaper
  • comedy shows
  • TED Talks

Watch closely a scene from a TV show or a film and determine how meaning and atmosphere are created and messages are communicated.

MediaSmarts Resources

Overall Expectations: Film, Television and Video

1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

2.2 discern the production process of media texts

2.4 dissect meaning from complex media texts

3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes

Specific Expectations:

  • Investigate treatment of particular social issues on television;
  • Conduct “market” research through creating and conducting a television/video viewing survey;
  • Analyze the technical aspects of a number of film sequences;

MediaSmarts Resources

Overall Expectations: Advertising, Marketing and You

 1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

2.2 discern the production process of media texts

2.4 dissect meaning from complex media texts

3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes

3.3 apply key concepts of media literacy as creators of media texts

Specific Expectations:

  • Construct a personal shopping list of brands, services, and products that the students use in their everyday lives—a brand profile will show how advertising is integrated into their lives; list where they have purchased items (sporting events/concerts/stores) and the effect advertisements had on their decisions.
  • Work in groups to research and present findings about the following concepts:
  • how intended audience influences the choices an author makes in creating an advertisement
  • language-use in texts to convey tone, atmosphere, and point of view
  • commercials in a specific medium (e.g. Super Bowl commercials) to evaluate the ideas
  • product, type (TV/radio/web/print/billboard) and time allotted to advertisements throughout the day

MediaSmarts Resources

Overall Expectations: Media and the Internet

 1.1 demonstrate an understanding of the key concepts of media literacy

1.2 employ critical literacy skills as media consumers

1.3 examine how media shape ideologies and culture

2.1 identify values and ideologies in media texts

2.2 discern the production process of media texts

2.4 dissect meaning from complex media texts

3.2 use media to communicate an idea, adapting it for a variety of audiences and purposes

3.3 apply key concepts of media literacy as creators of media texts

Specific Expectations:

  1. Investigate privacy laws in Canada regarding the tracking of information and advertising. Research a variety of terms related to ethical mining of personal information such as: hacking, fraud, phishing, semantic mapping, etc.
  2. Take an in depth look at the dynamic world of social media.
  3. Search an agreed upon topic using different search engines.
  4. Have students compile a list of “free” social media sites for further research.

MediaSmarts Resources