Outcome Chart - Manitoba - Creative Promotions 20S/20E/20M

Overall Expectations:

GLO 1.1:  Demonstrate critical, creative, and innovative thinking

Specific Expectations:

10.1.1.2 Assess information and perspectives related to the thinking process.

10.1.1.3 Assess patterns and connections related to critical, creative, and innovative thinking

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Overall Expectations:

GLO 2.1:  Employ current and emerging technologies used in business and industry

Specific Expectations:

10.2.1.2 Utilize appropriate current technologies used in business and industry

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Overall Expectations:

GLO 2.2:  Demonstrate awareness of digital footprints

Specific Expectations:

10.2.2.1 Analyze the impact of one’s own digital footprint

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Overall Expectations:

GLO 4.1: Demonstrate an understanding of ethical and legal standards

Specific Expectations:

SLO 12A.4.1.1: Differentiate between ethics and legal business practices.

SLO 12A.4.1.2: Discuss ethical business strategies.

SLO 12A.4.1.3: Discuss laws, codes, and regulations related to business technologies.

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Overall Expectations:

GLO 5.2:  Analyze emerging trends in business

Specific Expectations:

10.5.2.1 Identify emerging trends in promotions

10.5.2.2 Analyze emerging trends in promotions

10.5.2.3 Predict future trends in promotions

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Overall Expectations:

GLO 7.1: Demonstrate an understanding of the impact culture and diversity have on business.

Specific Expectations:

SLO 12A.7.1.1: Reflect on how culture impacts business decisions, which may include

  • short- and long-term goals
  • values
  • lifestyle
  • family structure
  • demographics

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Overall Expectations:

GLO 10.1: Analyze the role of business in society

Specific Expectations:

10.10.1.1 Analyze the role of promotions.

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Overall Expectations:

GLO 11.1: Demonstrate an understanding of promotions.

Specific Expectations:

10.11.1.1 Define promotions.

10.11.1.2 Identify the role that promotion plays in the marketing mix, which may include

  • creating awareness
  • increasing traffic
  • increasing sales
  • gaining competitive advantage

10.11.1.3 Compare and contrast the elements of the promotional mix, which may include

  • direct marketing
  • publicity and public relations
  • sales promotions
  • advertising
  • personal selling

10.11.1.4 Analyze the role of the advertising industry, which may include

  • full-service agencies
  • branding specialists
  • in-house agencies
  • copywriters
  • graphic designers

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Overall Expectations:

GLO 11.6: Demonstrate an understanding of strategies related to the promotional mix

Specific Expectations:

10.11.2.1 Examine strategies related to direct marketing, which may include

  • personal mail
  • email distribution lists
  • social media interactions

10.11.2.4 Examine strategies related to advertising promotions, which may include

  • media options
  • traditional vs. non-traditional
  • message strategies

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Overall Expectations:

GLO 11.3: Demonstrate an understanding of market.

Specific Expectations:

10.11.3.1 Differentiate between market segmentation and mass marketing.

10.11.3.2 Distinguish markets based on variables, which may include

  • demographic variables
  • psychographic variables
  • geographic variables
  • behavioural variables

10.11.3.3 Identify target market profiles based on

  • demographic variables
  • psychographic variables
  • geographic variables
  • behavioural variables

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Overall Expectations:

GLO 11.5: Demonstrate an understanding of promotional strategies

Specific Expectations:

10.11.5.2 Analyze and identify promotional strategies used in existing promotional material

10.11.5.6 Analyze branding strategies, which may include

  • brand name
  • logos
  • slogans
  • brand equity
  • packaging and labelling

10.11.5.7 Compare and contrast various message appeals, which may include

  • humour
  • sex
  • positive/negative
  • lifestyle
  • safety
  • comparative
  • emotional

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Overall Expectations:

GLO 11.6: Construct promotional material.

Specific Expectations:

10.11.6.1 Create a promotional campaign with a consistent message using a variety of media for a specific target market, which may include

  • print
  • digital display
  • online media
  • outdoor

10.11.6.2 Develop a promotional message, which may include

  • branding
  • message appeals
  • positioning strategies

10.11.7.1 Construct a comprehensive promotional plan, which includes strategies involving all components of the promotional mix

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