Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Put Your Best Face Forward

In this lesson, students start by discussing the phenomenon of “selfies” and serve as experts in advising the teacher on the standards by which the “best” selfies are judged. They then discuss a number of statements taken from interviews with youth that highlight issues of self-representation, body image and gender standards, and learn about “photoshopping” images. Finally, students apply what they have learned by modifying an image that is at least 50 years old to meet “selfie” standards.

Deconstructing Web Pages - Lesson

In this lesson, students apply the "5Ws of Cyberspace" to sources of information they find online. Assuming the role of a student researching a science project, students must authenticate the information in an online article about the artificial sweetener, aspartame.

Pay For Play

In this lesson, students discuss their experiences playing free online games and then learn the costs of these “free” games in the form of paying with money, sharing personal information or providing attention to advertising or branded content. Students then learn a variety of techniques for mitigating the risks and drawbacks of online games and communicate their learning by describing one of these techniques in video-game terms.

Mapping Digital Literacy Policy and Practice in the Canadian Education Landscape

To develop the Use, Understand & Create framework, we needed to first explore the digital literacy skills Canadian youth were already learning in different provinces and territories. Our discussion paper Mapping Digital Literacy Policy and Practice in the Canadian Landscape draws on policy and curriculum documents from across the country to synthesize key concepts and best practices in current digital literacy education. The discussion paper was made possible by financial contributions from Google Canada.

MediaSmarts launches comprehensive digital literacy framework for Canadian schools

MediaSmarts, Canada’s centre for digital and media literacy, has today launched an extensive new program to support teachers in integrating digital literacy into their classrooms. Use, Understand & Create: A Digital Literacy Framework for Canadian Schools (K-8) is a cross-curricular program that provides teachers with an array of tools to give students the skills they need for the digital age.

Use, Understand & Create: Towards a Comprehensive Canadian Digital Literacy Curriculum

Whether it’s to prepare for the future job market or just to manage the lives they already lead online, young Canadians need to be digitally literate. But what exactly is digital literacy, and how can we ensure that all Canadian youth are learning the digital skills they need?

What to do if someone is mean to you online

Don't fight back.

A lot of times a bully is looking to get a rise out of you, and fighting back just gives them what they want. Sometimes they're hoping that you'll fight back so that they can get you in trouble!