Earth Day: Maps as media - Lesson

In this lesson, students are introduced to Earth Day and the theme of “Green Cities”. After listening to a short presentation on the concept of a “green city” and elements that constitute a green city (e.g. renewable energy sources such as solar panels, more energy-efficient buildings, recycling programs, cleaner air and water) students participate in an activity where they count the number of parks on a map of their city or neighbourhood. Maps are then analyzed as a medium as students discuss how they are created, things they can and can’t show, and their effectiveness at communicating environmental information.

Internet & Mobile, Media Literacy 101, Media Production

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson

In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.

Alcohol Marketing, Marketing & Consumerism, Television

Media literacy key concepts Introduction: What is media anyway?

This opening video to the Key Concepts of Media Literacy video series introduces students to the idea that the word media – which they may already know in the sense of the media industry (“the media”) – means channels of communication between a person or persons and their intended audience.

Media Literacy 101

Media literacy key concepts Lesson 2: Media are constructions

In this lesson, students watch a video introducing the media literacy key concept that media are constructions. They then explore this concept by considering a pair of cereal boxes and identifying the different elements of the box and the purposes they serve. In an optional final task, students pick a target audience and create their own cereal box to appeal to that audience.

Media Literacy 101

Media literacy key concepts Lesson 4: Media have commercial implications

In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.

Media Literacy 101

Media literacy key concepts Lesson 3: Audiences negotiate meaning

In this lesson, students watch a video introducing the media literacy key concept that audiences negotiate meaning.

Media Literacy 101

Media literacy key concepts Lesson 6: Each medium has a unique aesthetic form

In this lesson, students compare print and TV ads for the same product and discuss the advantages and disadvantages of each medium to communicate a particular message. The class then brainstorms a public service message and discusses which medium would be a better way to communicate it and why.

Media Literacy 101

Behaving Ethically Online: Ethics and Values

In this lesson, students consider how we come to hold values and how they affect our behaviour, especially online. They begin by comparing their assumptions about how common positive and negative online behaviours are with accurate statistics, and then consider how believing that something is more or less common than it really is can affect whether or not we think it’s acceptable. The teacher then uses a fable to introduce students to the ways that values can be communicated both overtly and implicitly and students discuss the ways in which their values have been communicated to them. They then turn specifically to the online context and consider what values they have learned about online behaviour and how they learned them. Finally, students consider scenarios that examine ethical questions online and role-play ways of resolving them.

Digital Citizenship, Internet & Mobile, Online Ethics

Kids, Alcohol and Advertising - Lesson 2: Young Drinkers

In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Alcohol Marketing, Marketing & Consumerism

Behaving Ethically Online: Ethics and Empathy

In this lesson, students are introduced to the idea that “hot” emotional states such as anger or excitement can make it harder for them to control how they act. They also discuss the concept of empathy and look at the ways in which digital communication can make it harder to feel empathy for other people. Students then read scenarios that portray two sides of an online conflict and consider how to resolve them, using their discussion to build a list of tools for emotional management and conflict resolution online. Finally, students create a media product that explains and reminds them of one of those tools.

Digital Citizenship, Digital Health, Internet & Mobile, Online Ethics