Find Resources
What is this cereal box saying? Printable activity sheet
This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity.
Making Your School a Commercial-free Zone - Tip Sheet
Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.Managing media in middle childhood (6-9 years old)
Helping Kids Build Safe and Smart Digital HabitsParents can focus on helping kids this age explore safely by choosing high-quality experiences, setting clear boundaries, and teaching them how to recognize when something feels off.Talking to kids about advertising
Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."Managing media with tweens (10-13 years old)
Helping Kids Build Safe and Smart Digital HabitsThere are four main strategies to help kids become resilient to online risks. We can:Curate our kids’ media experiences;Control who can access our kids and their data;Dealing with Marketing: What Parents Can Do
Educate your kids about advertising and how marketers target young people
Parent Tip Sheet: Surviving the gimme season
For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about the holidays. Every year children eagerly ask Santa for the “hottest,” “must-have” toys – and then turn that “pester power” on their parents. Of course, few parents want to be Grinches – we all want to make our children happy – but there can be a middle ground between giving in to pester power and canceling the holidays altogether. Here are some tips on how to control holiday consumerism:
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.