Outcome Chart -Saskatchewan - English Language Arts Media Studies 20 (Grade 11)

This outcome chart features links to MediaSmarts lessons and activities that support the learning objectives for Media Studies 20.

This course is comprised of four modules:

Media Awareness
Exploring the Medium of Television
Exploration of other media and/or advertising
A media and cultural studies independent student project

Supporting MediaSmarts resources will be listed for the first three modules.

Module 1: Media Awareness

Key Concepts:

The mass media are carefully crafted messages that present a particular sense of what the world is and how it works. While all of us have our own view of the way the world is “constructed”, based on our experiences, many of our notions are influenced by what the mass media show us.
Each medium has its own forms and conventions. Language, design, sound, lighting, camera angles, etc. are used to construct meaning in a particular way.
Each media message has its own biases and ideology. It is important to recognize these values and biases in order to respond critically.
Media messages often have commercial implications. Most media production is undertaken as a business with a goal of making a profit. This can influence what is presented in the mass media.
The mass media are responded to and interpreted in different ways. No individual or group is entirely alike any other. Each audience will react to and interpret media messages in a different way. The informed viewer, listener, and reader analyzes the media message and tries to understand and appreciate how and why a particular interpretation is made.

Foundational Objectives:

Students will:

Recognize and appreciate the role of mass media in communication, in contemporary society, and in their personal lives
Recognize the codes, forms, and conventions of the various mass media
Recognize the ways in which the various mass media shape their messages, and construct a sense of what the world is or how it works
Analyze and evaluate the various mass media, including their sources, intents, and underlying values
Recognize the role and power of advertising in the mass media
Extend and apply their speaking, listening, writing, reading, viewing, and representing abilities
Extend and apply their representing and viewing abilities by designing and creating a media text

Specific Learning Objectives

In this module, students will:

communicate in various formats for various audiences and purposes
respond personally and critically to a range of media
listen to analyze and evaluate
write to express understanding
work co-operatively and contribute positively in group learning situations
relate language and literacy development to the mass media environment in which they live
read to find meaning and interpret
attempt to understand an author’s purpose and intentions
define popular culture and mass media
identify the functions of and principles behind mass media
recognize the impact of media communications
recognize bias and fallacies
recognize how stereotypes can lead to prejudicial views and discriminatory actions
recognize the connection between the media and marketing strategies that make popular culture a business
identify fads and the needs they address in a culture
identify the social, economic, and political dimensions of consumer trends
explore how technological developments shape society
evaluate the reliability of information communicated through the mass media
collect and organize quantitative information into tables, graphs, or charts and analyze this information to determine a conclusion
understand how statistics can be used to support an argument or claim and be aware that the same statistical figures can lead to seemingly different conclusions

Lessons

Bias

Camera Shots

Challenging Hate Online

Defining Pop Culture

Free Speech and the Internet

Hoax? Scholarly Research? Personal Opinion? You Decide!

How to Analyze the News

Hype!

Images of Learning: Secondary

Individuality vs. Conformity

Marketing to Teens: Introduction

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Marketing to Teens: Parody Ads

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Online Propaganda and the Proliferation of Hate

The Front Page

Bias in the News

Fact Versus Opinion

Perceptions of Youth and Crime

Module 2: Exploring the Medium of Television

Foundational Objectives

In this module, students will:

Recognize and appreciate the role of mass media in communication, in contemporary society, and in their personal lives
Recognize the codes, forms, and conventions of the various mass media
Recognize the ways in which the various mass media shape their messages, and construct a sense of what the world is or how it works
Analyze and evaluate the various mass media, including their sources, intents, and underlying values
Recognize the role and power of advertising in the mass media
Extend and apply their speaking, listening, writing, reading, viewing, and representing abilities
Extend and apply their representing and viewing abilities by designing and creating a media text

Specific Learning Objectives

In this module, students will:

respond personally and critically to a popular medium
write to express understanding
read to find meaning and interpret
speak to clarify and extend thinking
recognize factors that interfere with effective listening, including personal biases
recognize bias and fallacies
understand the importance of social responsibility and personal integrity in the use of language and media
recognize the underlying assumptions of mass media as they apply to television
describe briefly the historical and technical development of television
evaluate the popularity and nature of television
access information from a variety of sources
examine critically their own experiences with television
learn the language and conventions of television
interpret and evaluate a television production
identify the persuasion techniques used in television
produce a text for television.

Lessons

Bias

Camera Shots

Comparing Crime Dramas

Crime in the News

Crime Perceptions Quiz

How to Analyze the News

Hype!

Perceptions of Youth and Crime

Exploration of Other Media and/or Advertising

Foundational Objectives

Students will:

Recognize and appreciate the role of mass media in communication, in contemporary society, and in their personal lives
Recognize the codes, forms, and conventions of the various mass media
Recognize the ways in which the various mass media shape their messages, and construct a sense of what the world is or how it works
Analyze and evaluate the various mass media, including their sources, intents, and underlying values
Recognize the role and power of advertising in the mass media
Extend and apply their speaking, listening, writing, reading, viewing, and representing abilities
Extend and apply their representing and viewing abilities by designing and creating a media text

Specific Learning Objectives

Exploring Advertising

Students will:

use language to think about, listen to, view, read, write, discuss, and produce media texts
respond personally and critically to print, visual, and oral advertising
explore connections between language use, theme, and meaning
attempt to understand an author’s purpose and intentions
speak to clarify and extend thinking
recognize advertising claims and techniques
examine advertising in various media for various techniques, appeals, and claims
read, interpret, and communicate facts and figures through reports, charts, and graphs
trace the history of advertising as a force behind the mass media
examine the impact of advertising on personal and social values and behaviours
recognize how stereotypical views can lead to prejudicial attitudes and discriminatory practices
make and justify decisions
recognize ethical issues in advertising
use a variety of resources to assist their learning
produce a print and non-print advertisement for a product or service.

Lessons

Advertising and Male Violence

Kellogg Special K Ads

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Marketing to Teens: Introduction

Marketing to Teens: Marketing Tactics

Marketing to Teens: Talking Back

Marketing to Teens: Parody Ads

Marketing to Teens: Alternate Ads

Marketing to Teens: Gender Roles in Advertising

Marketing to Teens: Gotta Have It! Designer & Brand Names

Online Propaganda and the Proliferation of Hate

The Price of Happiness: On Advertising, Image, and Self Esteem

The Pornography Debate: Controversy in Advertising

Sex in Advertising

Exploring Radio and the Recording Industry

Students will:

use language to think about, listen to, view, read, write, discuss, and produce media texts
speak to share thoughts, opinions, and feelings
listen to understand and learn
listen critically and attentively
respond personally and critically to radio and recordings
write to express understanding
analyze the conventions and forms of radio
recognize the scope of radio programming and its influence on their lives
make and justify decisions
recognize the close relationship between radio and the recording industry
research the history of radio and related technology (e.g., records, audio cassettes, CDs, digital tape)
interpret and evaluate a radio production
produce a radio program.

Lessons

MediaSmarts

Outcome Chart -Saskatchewan - English Language Arts Media Studies 20 (Grade 11)

Module 1: Media Awareness

Module 2: Exploring the Medium of Television

Exploration of Other Media and/or Advertising

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