Kellogg Special K Ads - Lesson
Level(s): Grades 9 - 12
This lesson helps students understand the relationship between body image and marketing by exploring the Kellogg’s Special K «look good on your own terms» advertising campaign. Students begin by reading about this award-winning, controversial campaign which uses humour to skewer traditional advertising stereotypes about thinness. Students will deconstruct a series of Special K ads and discuss how marketers target «ideal beauty» messages to both men and women. Students will also look at the differences between the different marketing campaigns for Special K that have been used with Canadian and American women.
Students will demonstrate:
- awareness of the media’s role in promoting unattainable standards of attractiveness
- understanding of the role played by target audiences in the creation of advertising campaigns
- awareness of body image as an issue that affects both men and women
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.