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Level(s): Grades 9 - 12
This lesson helps students understand the relationship between body image and marketing by exploring the Kellogg's Special K "look good on your own terms" advertising campaign. Students begin by reading about this award-winning, controversial campaign which uses humour to skewer traditional advertising stereotypes about thinness. Students will deconstruct a series of Special K ads and discuss how marketers target "ideal beauty" messages to both men and women. Students will also look at the differences between the different marketing campaigns for Special K that have been used with Canadian and American women.
Students will demonstrate:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
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