Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Making Your Voice Heard: A Media Toolkit for Youth is designed to help young people understand how the news industry works, why youth stereotyping happens and how they can access media to get positive youth voices and stories heard.
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.
This lesson asks students, in groups, to take their issue and solution to the streets. In order to enact real change through action for the benefit of the larger community, each chosen topic will need to be exposed to and understood by other members of the community. In this lesson, students will design a community outreach promotional campaign in order to effect real change that matters to them. If the students have completed the Digital Storytelling for Community Engagement lesson and have created their own Digital Story, this digital project can be used as the starting point/product with which to share with others. If not, groups of students can create a hypothetical solution to an existing problem, which then could be disseminated to the larger community using their designed outreach strategy.
By Dr. Sameer Hinduja of the Cyberbullying Research Centre
Content reposted with permission – original article from Cyberbullying.org
It is easy for many adults – whether educators or parents – to focus on the negatives of social media in the lives of teens today. This is understandable, because they are the ones who have to deal with the fallout when adolescents make mistakes online (cyberbullying incidents, sexting cases, electronic dating violence, digital reputation drama, and similar forms of wrongdoing).
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.