Teacher Resources | 104 Results
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.
This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.
In this lesson, students examine two websites about unlikely animals and learn how to effectively evaluate online sources. They then create a fake website that demonstrates the misleading signals
Level: Grades 9 to 10 About the Author: Matthew Johnson, Director of Education, MediaSmarts Duration: 1 to 1 ½ hours This lesson is part of the My Voice is Louder Than Hate program. This
In this lesson, students explore how interacting through digital media can make it easier to hurt someone’s feelings and can make hurtful or prejudiced behaviour seem normal in online spaces. They