Outcome Chart - Ontario - Understanding Fashion 11 HNC3C

Influences on Fashion

Overall Expectations

Media Influences: demonstrate an understanding of how media influence fashion;

Specific Expectations

Students will:

  • explain the ways in which different media (e.g., music videos, television shows, movies, the Internet, fashion magazines, billboards, window displays) influence the fashion industry and individual fashion choices
  • analyse how the media influence social norms with respect to fashion, and describe the effect these norms can have (e.g., how young pop stars wearing revealing clothing in music videos contributes to the hypersexualization of children)

Lessons that meet Grade 11 expectations

Marketing, Environmental Responsibility, and Consumer Behavior

Overall Expectations

Consumer Behaviour and Fashion Marketing: demonstrate an understanding of consumer behaviour and marketing strategies, including specific social marketing promotions, associated with the fashion industry;

Specific Expectations

Students will:

  • explain the elements of marketing in the fashion industry (i.e., product, placement, price, promotion)
  • explain strategies that fashion marketers use to create a sense of need among consumers, and describe the effects of these strategies
  • explain how marketing in the fashion industry can affect consumer behaviour (e.g., impulse buying, accessorizing, combination buying, buying items endorsed by celebrities)
  • describe strategies that consumers can use to make informed and responsible fashion purchases

Lessons that meet Grade 11 expectations