Tourism 11

Curriculum Competencies

Students are expected to be able to do the following:

Understanding context

Defining

Establish a point of view for a chosen design opportunity
Identify potential consumers, intended impact, and possible unintended negative consequences for a chosen tourism design opportunity
Identify criteria for success, constraints, and possible unintended negative consequences

Ideating

Identify gaps to explore in the tourism industry
Generate ideas and enhance others’ ideas to create possibilities
Critically analyze how competing social, ethical, and community factors may impact design
Screen ideas against criteria and constraints, and prioritize them for prototyping
Collaborate with potential consumers throughout the design process when possible

Prototyping

Identify and use a variety of sources of inspiration and information
Compare, select, and employ techniques that facilitate a given task or process
Develop a product plan and/or service plan that includes key stages and resources

Testing

Identify and obtain critical feedback from multiple sources, both initially and over time
Based on feedback received and evaluated, make changes to product and/or service plan or processes as needed

Making

Identify tools, technologies, materials, processes, and time needed for development and implementation
Use project management processes when working individually or collaboratively to coordinate processes
Share progress to increase opportunities for feedback, collaboration, and, if applicable, marketing

Sharing

Decide on how and with whom to share or promote their product or service, their creativity, and, if applicable, their intellectual property
Critically reflect on their design thinking and processes, and identify new design goals
Assess their ability to work effectively, both individually and collaboratively

Apply safety procedures for themselves, co-workers, and consumers in both physical and digital environments
Identify and assess skills needed for design interests, and develop specific plans to learn or refine them over time
Demonstrate the ability to apply a framework for problem solving

Explore existing, new, and emerging tools, technologies, and systems and evaluate their suitability for the task at hand
Evaluate impacts, including unintended negative consequences, of choices made about technology use
Analyze the role and personal, interpersonal, social, and environmental impacts of technologies in societal change
Examine how cultural beliefs, values, and ethical positions affect the development and use of technologies

Students are expected to know the following:

design for tourism and hospitality services and products
consumer types
factors that influence tourism products and services and consumer choices
evolving sectors of the tourism industry in a changing marketplace
economic influence of tourism
characteristics of services as distinct from goods
local factors in the evolution of tourism over time
agencies that influence the development, management, and marketing of tourism products, services, and destinations
marketing considerations and strategies for industry management
marketing through evolving industry technologies
First Peoples tourism and the local/provincial market and economy
cultural sensitivity and etiquette, including ethics of cultural appropriation
hospitality and communication skills to interact effectively with local and international tourists
event planning, coordination, and facilitation skills
interpersonal and public relations skills to promote products or services and to interact with potential customers
career options in marketing and promotions