Where no Eagles soar

This winter the Olympics return to Canada for the first time since the Calgary games of 1988. For many people, the most vivid memories of that Olympiad are the colourful stories of some of the less accomplished athletes, such as British ski jumper Michael “Eddie the Eagle” Edwards and the members of the Jamaican bobsled team. It's unlikely, though, that there will be any charming underdogs in this year's Olympiad, as the games become more and more the province of professionals. As audiences and advertising revenues drop, however, will the professionalization of the Games spell their downfall?

Blogging, Internet & Mobile, Sports

IMPORTANT NOTICE

Media Awareness is currently working at limited capacity due to a recent fire in our office building. As a result, we only have intermittent access to our phones and e-mail. If you need to contact us, you can do so through our emergency e-mail account: mediaawarenessnetwork@hotmail.com. We will do our best to respond to your inquiry in a timely fashion.

Guest blog: How Canadian is CanCon?

Have you ever wondered why Canadian private broadcasting networks such as CTV and CanWest air certain television programs over others? Why, for instance, does CanWest air House, or CTV air Grey’s Anatomy, over other television programs?

Resources, Television

Guest blog: Music and youth identity

The famous comedian Bill Cosby once said, “Nothing separates the generations more than music. By the time a child is eight or nine, he has developed a passion for his own music that is even stronger than his passions for procrastination and weird clothes.” Cosby was certainly correct about the power of music, but he may have failed to recognize that characteristics youth become ‘passionate' about may not actually be separate from their musical affiliations.

Music

Making the case for digital literacy

On July 7th 2010 Media Awareness Network submitted its discussion paper, Digital Literacy in Canada:

Social networks: How Facebook changed the Internet

It's been a busy few months for Facebook: a government investigation, another in a seemingly endless series of changes to the site's privacy controls, a New Yorker profile of its famously publicity-shy founder and the upcoming release of The Social Network, a thoroughly unauthorized account of its early days. With all of the publicity and controversy around Facebook – not to mention its still-growing popularity – it's almost impossible to remember what online life was like before it. In fact, it's not much of an exaggeration to say that those who began using the Internet after the introduction of Facebook and its competitors do so in a way that is fundamentally different from older users.

Internet & Mobile, Social Networking

Working for a Living (part two)

This is the second part of a two-part blog. The first part looked at some of the more straightforward ways of making money online such as sales, fee-for-service, subscription and brokerage.

Internet & Mobile, Marketing & Consumerism, Parents, Privacy

Top MNet sites 2008

With a half million visitors in the average month, MNet's Web site is the public face of our organization. As in past years, we've seen some parts of the site increase in traffic while others remain consistently popular.

Resources

Eight ain't enough

One of the most successful new shows of recent years is TLC's Jon & Kate Plus 8. How successful? It consistently wins its time slot against all other cable competitors, including high-profile shows such as The Closer, and among the very desirable demographic of women between eighteen and thirty-four it outdraws broadcast network offerings Two and a Half Men, Heroes and 24. TLC has had a number of different identities over the years, and has become very nimble in responding to unexpected successes. Starting out with science programming, back when it was called The Learning Channel, the programming moved first into real-estate and home remodelling shows and then to programs such as The 750 Pound Man and It's Not Easy Being a Wolf Boy. Among these was a pair of shows about unusual families, Little People, Big World and Jon & Kate Plus 8. When the latter became a runaway success the channel quickly capitalized on it, and now features several other shows about large families such as Table for 12 and 18 Kids and Counting.

Television

Rethinking copyright in the media age

After the controversy surrounding last year's proposed copyright bill C-61, which eventually died on the order table when Parliament was prorogued, the Federal government has decided to hold consultations across Canada before introducing a new version of the bill. While only time will tell how responsive the government will be to the public's submissions, the series of town halls and round tables is definitely a good start in making the process transparent and taking the views of a wide variety of Canadians into account. Below is an expanded version of MNet's submission to the Round Table held in Gatineau, Quebec on July 29th 2009.

Events, Intellectual Property, Internet & Mobile, Journalism & News, Media Production, Resources