Online Gambling and Youth

This lesson looks at the ways in which online gambling draws in youth and increases the risk that they will become problem gamblers.

Relationships and Sexuality in the Media

In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.

Parenting Princesses

If you haven’t seen the story of the Hot Dog Princess that has been making the rounds of the Internet, I suggest you read this Buzzfeed article. To summarize: it was “Princess Week” at five-year-old Ainsley’s dance class and she decided to wear a hot dog costume. As a parent, this is the kind of youthful impertinence I can get behind. After all, THIS was a princess who really knew who she was, a princess that was not like other princesses, a #hotdogprincess.

Talk Back! How to Take Action on Media Issues

Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.

Talking to kids about vaping

Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.

Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.

Media Literacy for the 2024 Provincial General Election in British Columbia

This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces essential concepts of election-related misinformation, helps students retrieve prior knowledge, and shows the relevance of the topic;  several activities which teachers can choose from based on the needs and context of their classes; a closing activity that introduces students to different strategies for verifying election-related information, including the idea of turning to a best single source (in this case, Elections BC). They then learn and practice engaging in active citizenship by responding to election-related disinformation.

Advertising is changing – how is it affecting us and our kids? 

Advertising has been constant for years even when it shows up in different media. But are people becoming more conscious of ads (especially with efforts to not target kids) or has the integration of ads into social media and influencer marketing made them harder to spot?

More isn’t better during the holidays 

The holiday season is meant to be a time of joy, comfort, and togetherness. However, we also know it brings about stress too. It can be far too easy to get swept up in shopping and buying, and so the season can leave us feeling far too Grinch-like (before his heart grew in size, of course).

Media Safety Tips: Middle Childhood (6-9 years old)

Media risks

The risks that kids encounter in media fall into four categories:

Content risks, where kids are exposed to or engage with harmful content such as violence, hate, or sexualized media; 

Conduct risks that come from what kids do or how they interact with other users; 

Consumer risks related to money, advertising, and data collection; 

Media Safety Tips: Tweens (10-13 years old)

Media risks

The risks that kids encounter in media fall into four categories:

Content risks, where kids are exposed to or engage with harmful content such as violence, hate, or sexualized media; 

Conduct risks that come from what kids do or how they interact with other users; 

Consumer risks related to money, advertising, and data collection;