Talk Back! How to Take Action on Media Issues
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
More than anything else in media, news coverage influences what people and which issues are part of the national conversation and how those issues are talked about.[1] When it comes to Indigenous people and communities, constitutional issues, forest fires, poverty, sexual abuse and drug addiction sometimes appear to be the only topics are reported in the news.
Generations of North American children have grown up watching “cowboys and Indians” films and TV shows and reading books such as The Adventures of Tom Sawyer and Little House on the Prairie. Popular films and novels reinforced the notion that Indigenous people existed only in the past—forever chasing buffalo or being chased by the cavalry. These images showed them as destined to remain on the margins of “real” society. Such impressions and childhood beliefs, set at an early age, are often the hardest to shake: as Anishinaabe writer Jesse Wente explains, “In the absence of appropriate representations of Indigenous Peoples in the media, misrepresentations become the accepted ‘truth.’”[1]
Popular culture, news media, and the way we consume violence on social media all play significant roles in shaping and reinforcing narratives of violence against women and diverse communities.
How #Ottawapiskat turned the tables on media coverage of native issues Over the last few months the Idle No More movement has succeeded in bringing Aboriginal issues to national attention. This has been due in no small part due to the movement's use of Twitter, where #IdleNoMore was a Trending Topic in both Canada and worldwide.
As in other media, 2SLGBTQ+ people have gained a greater and more widely visible presence within the advertising world, with ad agencies courting the “Pink Dollar.” This is not surprising, considering that the 2SLGBTQ+ audience is estimated to be worth around $917 million in buying power.[1]
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.
This lesson begins by helping students to identify and understand the different aspects of news outlets. Using these skills, students will then collect and identify news stories and categorize them according to subject matter.