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The Anatomy of Cool - Lesson

This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.

Body Image, Marketing & Consumerism, Stereotyping

Exposing Gender Stereotypes - Lesson

This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.

Body Image, Gender Representation, Movies, Music, Stereotyping, Television

Prejudice and Body Image

This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".

Body Image, Stereotyping

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Body Image, Gender Representation, Marketing & Consumerism, Online Marketing, Violence

Body Positive Ads

This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.

Body Image, Marketing & Consumerism

Mirror Image - Lesson

In this lesson, students analyze their own body image and consider what they wish they could change.

Body Image, Gender Representation, Marketing & Consumerism, Tobacco Marketing

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Body Image, Cyberbullying, Digital Health, Diversity in Media, Excessive Internet Use, Food Marketing, Gender Representation, Internet & Mobile, Marketing & Consumerism, Online Ethics, Professional Development, Resources, Social Networking, Video Games

A Parent's Guide to Pokémon Go

Over the last week our world has been invaded: cute cartoon creatures can now be found lurking in parks, restaurants, museums, and even people's houses. If you haven't seen them, it's because they're only visible on a smartphone screen, and only if you're playing the new game "Pokémon Go".

Cell Phones and Texting, Digital Health, Excessive Internet Use, Internet & Mobile, Parents, Video Games

How to Talk To Your Kids About Body Image During the Olympic Games

In ancient times the Olympics were a time when all nations – all Greek nations, anyway – would put away their differences and compete in almost every human activity, from poetry to the ferocious no-rules wrestling event called pankration. Being the very best that humans could be was seen as the best way to honour the gods of Olympus. Though we’ve dropped the poetry and the blood sports, people watching the swimming or volleyball events might wonder if we're on the way to bringing back the ancient tradition of competing in the nude. Revealing outfits – like those designed by Lululemon for the Canadian beach volleyball team – may be practical for those events, but they also shine a light on how dressing for sports can make us feel about ourselves. After all, it's hard to feel good about your own body when you've just spent an hour watching the most perfect physiques in the world nearly naked.

Body Image, Gender Representation, Journalism & News, Parents, Sports, Television

Four tips for managing your kids’ screen time

Minimize screen use, especially for the youngest children:

Digital Health, Excessive Internet Use, Internet & Mobile, Parents, Resources, Television, Video Games

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