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The Environment Canada hoax: a news story that's full of hot air

If anyone still doubts that youth need to learn how to evaluate online information, those doubts should have been dispelled by a recent hoax perpetrated by the group called the Yes Men. This group, which has a history of staging fake press conferences, decided to draw attention to Canada's position at the Copenhagen conference on climate change by creating a number of fake Web sites purporting to be, among others, the Copenhagen summit site, the Wall Street Journal, and Environment Canada's site. While it didn't take long for Environment Canada to make a statement exposing the hoax, by that time many journalists had reported the story as fact and the story had been widely distributed by wire services.

Authenticating Information, Events, Internet & Mobile, Journalism & News, Media Production, Resources

Sex in Advertising - Lesson

To introduce students to the use and prevalence of sexuality in advertising.

Gender Representation, Marketing & Consumerism, Stereotyping

Break the Fake: Becoming a Fact–Checker

This lesson is designed to help students determine the validity of information that is presented to them on the Internet. After reviewing a series of evaluation techniques for online resources, students form groups to assess selected websites.

Authenticating Information, Internet & Mobile

TV Dads: Immature and Irresponsible? - Lesson

In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.

Gender Representation, Marketing & Consumerism, Stereotyping, Television

Packaging Tricks - Lesson

This lesson introduces students to the ways in which packaging is designed to attract kids.

Food Marketing, Marketing & Consumerism

Truth or Money - Lesson

In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.

Marketing & Consumerism, Tobacco Marketing

Kids, Alcohol and Advertising: Messages About Drinking

In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.

Alcohol Marketing, Marketing & Consumerism

Beyond Media Messages: Media Portrayal of Global Development

In this three-day unit, students assess media coverage of natural disasters and their aftermath. Students explore how sensationalism plays a role in determining what is newsworthy, and how that can distort our perception of issues in developing nations.

Authenticating Information, Global Development Portrayal, Journalism & News, Stereotyping

Marketing to Teens: Talking Back

This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.

Marketing & Consumerism

Online Propaganda and the Proliferation of Hate

In this lesson students learn about the ways that propaganda techniques are used to promote hatred and intolerance online.

Authenticating Information, Digital Citizenship, Internet & Mobile, Online Hate

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