Kids, Alcohol and Advertising: Messages About Drinking Lesson Plan

Level(s): Grade 4 to 8

Author:  MediaSmarts

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.


In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people. Beginning by brainstorming words or ideas associated with the word “beer,” the class develops a mind map of people and organizations that deliver messages to us about alcohol and drinking and the different messages that each provides.

Learning Outcomes

Students will demonstrate:

  • a beginning awareness of their own attitudes toward drinking
  • an understanding of the different groups that deliver messages about alcohol
  • an understanding of the specific messages that are expressed within these groups
  • an awareness of the influence of specific groups or individuals on their own attitudes and beliefs about alcohol

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.