Quebec Competencies Chart - Gender Messages in Alcohol Advertising
Quebec Competencies Chart - Gender Messages in Alcohol Advertising

Quebec Competencies Chart - Gender Messages in Alcohol Advertising

Quebec Competencies Chart - Marketing to Teens: Gender Roles in Advertising

Students in the junior grades lack sufficient critical thinking skills to surf the Web alone, but MediaSmarts’ Young Canadians in a Wireless World research shows that almost a third never or rarely use the Internet with an adult nearby. This is also an age where kids may be easily influenced by media images and personalities – especially those that appear "cool" or desirable.

Given their increasing use of the Internet to find information, now is also a good time to introduce strategies for determining authorship and authority of online information so they can recognize good health information, biased or hateful content, and online scams and hoaxes.
At this age media influences on gender norms and body image are becoming more intense. Children need to learn to apply key media literacy concepts to online spaces such as social networks.