Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
To make students aware of the ways in which male violence is used and promoted in advertising.
In this lesson students learn about the history of blackface and other examples of majority-group actors playing minority-group characters such as White actors playing Asian and Aboriginal characters and non-disabled actors playing disabled characters.
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
“Do you know this meme?”
One of my kids once asked me that, many years ago, as they were discovering memes on the internet. They asked it as a simple question, but I couldn’t help but pause at their inquiry. It was a hugely popular meme – I have been online for many years, and I know many of us in my (ahem) age group use memes a lot (I’m sometimes referred to as an Xennenial, born in 1980, also called an elder millennial apparently. I think sometimes I’m considered Gen X too). We love memes!
Media violence has been taken up as a public policy issue by a number of Western countries. Central to the debate has been the challenge of accommodating what may appear to be opposing principles—the protection of children from unsuitable media content and upholding the right to freedom of expression.
It's a question that most parents of young daughters face: "Has she hit the 'princess phase' yet?" Not all parents are upset by this, of course: many happily buy their girls princess costumes, toys and accessories ranging from shoes to purses, all in pink. Some, though, despair of the powerful gender stereotyping this delivers to young girls and each new piece of princess gear can be a source of conflict.
What colour is an Airbender? If this question is not at the top of your mind, it's because you haven't been following the controversy surrounding the casting of the film The Last Airbender, set to premiere in early July. The question of ethnicity in the film's casting casts a valuable light on many of Hollywood's decisions when it comes to race and gender – and the attitudes and assumptions that underlie them.
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
This is the second of three lessons that address gender stereotypes. The objective of these lessons is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.The lesson begins with a review of stereotypes that are associated with men and women and their possible sources - including the role of the media. Students deconstruct a series of advertisements based on gender representation and answer questions about gender stereotyping about articles they have read.
Parents, you may be aware that Media Literacy Week is October 24-28 and Digital Citizen Day is October 26, but we should talk about digital media literacy all year round. We are raising kids who are going to be so much better at using media for (hopefully) good; for their education, careers, community giving and passions. It’s moving quickly and we are trying to keep up.