Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Making Your Voice Heard: A Media Toolkit for Youth is designed to help young people understand how the news industry works, why youth stereotyping happens and how they can access media to get positive youth voices and stories heard.
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
The four of us watched the Oscars last night. My youngest went to bed before it ended so the rest of us are feeling rather bleary this morning. I always wonder why they always do it on a Sunday. Don’t they know it’s a school night? Sigh.
Students are introduced to the idea of “privilege” in relation to diversity and how it applies to media. They then look at a checklist of media related privileges to help them understand the concept.
In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.
Every year on June 21, Canadians recognize the cultures, histories, and ongoing contributions of our First Nations, Inuit, and Métis people. For 20 years, National Aboriginal Day has brought a country-wide focus to Canada’s diverse Indigenous peoples and the issues that they face.
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.
In this lesson, students are introduced to concepts of gender identity and gender expression and learn about common portrayals of trans people in movies and TV shows.
Building on MediaSmarts’ findings on youth and privacy from our Young Canadians in a Wired World research, our new qualitative study, To Share or Not to Share: How Teens Make Privacy Decisions about Photos on Social Media examines the reasoning that teens apply when sharing photos online.