Understanding Media Texts
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- explain how media texts, including complex and challenging texts, are created to suit particular purposes and audiences
- interpret media texts, including complex or challenging texts, identifying and explaining with increasing insight the overt and implied messages they convey
- evaluate how effectively information, ideas, themes, issues, and opinions are communicated in media texts, including complex and challenging texts, and decide whether the texts achieve their intended purpose
- explain, with increasing insight, why the same media text might prompt different responses from different audiences
- identify and analyse the perspectives and/or biases evident in texts, including complex and challenging texts, commenting with understanding and increasing insight on any questions they may raise about beliefs, values, identity, and power
- explain, with increasing understanding and insight, how production, marketing, financing, distribution, and legal/regulatory factors influence the media industry
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Lessons that meet the Grade 12 expectations
Bias
Crime in the News
Political Cartoons
Television Newscasts
Sex in Advertising
You Be the Editor
How to Analyze the News
Advertising
Marketing Tactics
Talking Back
Alternative Ads
Parody Ads
Gender Roles in Advertising
The Price of Happiness: On Advertising, Image, and Self Esteem
Gotta Have It! Designer & Brand Names
Kellogg Special K Ads
Advertising and Male Violence
Sex in Advertising
The Pornography Debate: Controversy in Advertising
Alcohol
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Internet
Challenging Hate
Free Speech vs the Internet
The Privacy Dilemma
Media
Defining Pop Culture
Individuality vs. Conformity
Hype
Political Cartoons
Magazine Production
Movies
Violence on Film
Movie Heroes and the Heroic Journey
The Blockbuster Movie
News is Not Just Black and White:
The Front Page
Bias in the News
Fact Versus Opinion
Violence on Film: The Ratings Game
Television Broadcast Ratings
Perceptions of Youth and Crime
News Journalism
How to Analyze the News
Crime in the News
You Be the Editor
Bias
The Front Page
Bias in the News
Fact Versus Opinion
Music
Popular Music and Music Videos
The Function of Music
Stereotyping
Images of Learning: Secondary
Perceptions of Youth and Crime
Suffragettes and Iron Ladies
Television
Camera Shots
Cinema Cops
Crime Perceptions Quiz
Broadcasting Codes
Television Newscasts
Violence on Television
Student Tutorial (Licensed Resource)
MyWorld: A digital literacy tutorial for secondary students
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Understanding Media Forms, Conventions, and Techniques
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- identify general and specific characteristics of a variety of media forms and demonstrate insight into the way they shape content and create meaning
- identify conventions and/or techniques used in a variety of media forms and demonstrate insight into the way they convey meaning and influence their audience
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Reading for Meaning
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Read and demonstrate an understanding of a variety of literary, graphic, and informational texts, using a range of strategies to construct meaning
- read a variety of short, contemporary student- and teacher-selected texts from diverse cultures, identifying specific purposes for reading
- select and use the most appropriate reading comprehension strategies to understand texts, including increasingly complex or difficult texts
- identify the most important ideas and supporting details in texts, including increasingly complex or difficult texts
- make and explain inferences about texts, including increasingly complex or difficult texts, supporting their explanations with well-chosen stated and implied ideas from the texts
- extend understanding of texts, including increasingly complex or difficult texts, by making appropriate and increasingly rich connections between the ideas in them and personal knowledge, experience, and insights; other texts; and the world around them
- analyse the information, ideas, issues, and themes explored in texts and the ways in which various aspects of the texts contribute to their development
- evaluate the effectiveness of texts, including increasingly complex or difficult texts, stating their opinions clearly and using evidence from the text effectively to support their opinions
- identify and analyse the perspectives and/or biases evident in texts, including increasingly complex or difficult texts, commenting with growing understanding on any questions they may raise about beliefs, values, identity, and power
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Understanding Form and Style
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Recognize a variety of text forms, text features, and stylistic elements and demonstrate understanding of how they help communicate meaning
- Identify a variety of characteristics of informational, literary, and graphic text forms and explain how they help communicate meaning
- Identify a variety of text features and explain how they help communicate meaning
- identify a variety of elements of style in texts, including increasingly complex or difficult texts, and explain how they help communicate meaning and enhance the effectiveness of the texts
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Creating Media Texts
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- describe the topic, purpose, and audience for media texts they plan to create
- select the media form best suited to the topic, purpose, and audience for a media text they plan to create, and explain why it is the appropriate choice
- identify a variety of conventions and/or techniques appropriate to a media form they plan to use, and explain why these will help communicate a specific aspect of their intended meaning effectively
- produce media texts, including complex texts, for a variety of purposes and audiences, using the most appropriate forms, conventions, and techniques
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Reflecting on Media Literacy Skills and Strategies
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- explain which of a variety of strategies they found most helpful in interpreting and creating media texts, then evaluate their strengths and weaknesses as media interpreters and producers to help identify the
steps they can take to improve their skills
- explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts
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