Outcome Chart - Ontario - English 12 University Preparation

This outcome chart contains media education learning outcomes from the Ontario, Curriculum for English, Grades 12, with links to supporting resources on the MediaSmarts site.

It is expected that students will:

Understanding Media Texts

  • explain how media texts, including complex and challenging texts, are created to suit particular purposes and audiences  
  • interpret media texts, including complex or challenging texts, identifying and explaining with increasing insight the overt and implied messages they convey
  • evaluate how effectively information, ideas, themes, issues, and opinions are communicated in media texts, including complex and challenging texts, and decide whether the texts achieve their intended purpose
  • explain, with increasing insight, why the same media text might prompt different responses from different audiences
  • identify and analyse the perspectives and/or biases evident in texts, including complex and challenging texts, commenting with understanding and increasing insight on any questions they may raise about beliefs, values, identity, and power
  • explain, with increasing understanding and insight, how production, marketing, financing, distribution, and legal/regulatory factors influence the media industry

Lessons that meet the Grade 12 expectations


Marketing Tactics

Talking Back

Alternative Ads

Parody Ads

Gender Roles in Advertising

The Price of Happiness: On Advertising, Image, and Self Esteem

Gotta Have It! Designer & Brand Names

Kellogg Special K Ads

Advertising and Male Violence

Sex in Advertising

The Pornography Debate: Controversy in Advertising


Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns


Challenging Hate

Free Speech vs the Internet

The Privacy Dilemma


Defining Pop Culture

Individuality vs. Conformity


Political Cartoons

Magazine Production


Violence on Film

Movie Heroes and the Heroic Journey

The Blockbuster Movie

News Journalism 

How to Analyze the News

Crime in the News

You Be the Editor


The Front Page

Bias in the News

Fact Versus Opinion


Popular Music and Music Videos  

The Function of Music


Images of Learning: Secondary

Perceptions of Youth and Crime

Suffragettes and Iron Ladies


Camera Shots

Cinema Cops

Crime Perceptions Quiz

Broadcasting Codes

Television Newscasts

Violence on Television

Student Tutorial (Licensed Resource)

MyWorld: A digital literacy tutorial for secondary students

Understanding Media Forms, Conventions, and Techniques

  • identify general and specific characteristics of a variety of media forms and demonstrate insight into the way they shape content and create meaning
  • identify conventions and/or techniques used in a variety of media forms and demonstrate insight into the way they convey meaning and influence their audience

Creating Media Texts

  • describe the topic, purpose, and audience for media texts they plan to create 
  • select the media form best suited to the topic, purpose, and audience for a media text they plan to create, and explain why it is the most appropriate choice 
  • identify a variety of conventions and/or techniques appropriate to a media form they plan to use, and explain why these will help communicate a specific aspect of their intended meaning most effectively  
  • produce media texts, including complex texts, for a variety of purposes and audiences, using the most appropriate forms, conventions, and techniques

Reflecting on Media Literacy Skills and Strategies

  • demonstrate insight into their strengths and weaknesses as media interpreters and producers, and practise the strategies they found most helpful when interpreting and creating particularly complex media texts to improve their skills
  • explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts