Understanding Media Texts

• explain how elements in increasingly complex or difficult media texts are designed to suit particular purposes and/or audiences  
• analyse increasingly complex or difficult media texts to identify and interpret overt and implied messages in them
• evaluate how effectively increasingly complex or difficult media texts communicate information, ideas, and opinions, and/or present issues and themes
• explain why the same media text might prompt different responses from different audiences
• analyse increasingly complex or difficult media texts to identify the perspectives and/or biases expressed in them and comment on  what they suggest about values, identity, and/or power
• explain how a variety of production, marketing, and distribution factors influence the media industry

Lessons

Bias

Movie Heroes and the Heroic Journey

Popular Music and Music Videos

Political Cartoons

The Price of Happiness: On Advertising, Image, and Self Esteem

Scripting a Crime Drama

Suffragettes and Iron Ladies

Television Broadcast Ratings

Television Newscasts

The Blockbuster Movie

The Function of Music

The Pornography Debate

Thinking About Hate

Sex in Advertising - Lesson

Viewing a Crime Drama

Violence on Film: The Ratings Game

You Be the Editor

Crime in the News

Defining Pop Culture

How to Analyze the News

What do Halloween Costumes Say?

Student Tutorial (Licensed Resource)

MyWorld: A digital literacy tutorial for secondary students

Understanding Media Forms, Conventions, and Techniques

identify some media forms and explain how the conventions and techniques associated with them are used to create meaning

• identify several general and specific characteristics of a variety of media forms and explain how they shape content and create meaning
• identify a conventions and/or techniques that are used in different media forms and analyse and explain how they convey meaning and influence their audience

 Lessons

Advertising and Male Violence

Camera Shots

Cinema Cops

Comparing Crime Dramas

Crime Perceptions Quiz

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Hoax? Scholarly Research? Personal Opinion? You Decide!

Hype!

Images of Learning: Secondary

Individuality vs. Conformity

Kellogg Special K Ads

Magazine Production

What do Halloween Costumes Say?

Marketing to Teens:

Introduction

Marketing Tactics

Talking Back

Parody Ads

Alternate Ads

Gender Roles in Advertising

Gotta Have It! Designer & Brand Names

News is Not Just Black and White:

The Front Page

Bias in the News

Fact Versus Opinion

Perceptions of Youth and Crime

Student Tutorial (Licensed Resource)

MyWorld: A digital literacy tutorial for secondary students

Creating Media Texts

create a variety of media texts for different purposes and audiences, using appropriate forms, conventions, and techniques

• describe the topic, purpose, and audience for media texts they plan to create and identify significant challenges they may face in achieving their purpose 
    
• select a media form to suit the topic, purpose, and audience for a media text they plan to create and explain why it is a highly appropriate choice 
    
• identify a variety of conventions and/or techniques appropriate to a media form they plan to use , and explain how these will help communicate an effective message 
     
• produce media texts for a variety of purposes and audiences, using appropriate forms, conventions, and techniques

Lessons

Camera Shots

Comparing Crime Dramas

Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns

Magazine Production

The Privacy Dilemma

What do Halloween Costumes Say?

Marketing to Teens:

Talking Back

Parody Ads

News is Not Just Black and White:

Political Cartoons

Scripting a Crime Drama

Special Initiatives

Visit the following Media Issues sections for industry codes and regulations:

Media Violence

Media Stereotyping

Online Hate

Information Privacy

Reflecting on Media Literacy Skills and Strategies

reflect on and identify their strenghts as media interpreters and creators, areas for improvement, and the strategies they found most helpful in understanding and creating media texts.

• Identify a variety  of strategies they  used before, during, and after interpreting and creating media texts, explain which ones were most helpful, and identify challenges they face and  steps they can take to improve as media interpreters  and producers
• explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts

Lessons

Popular Music and Music Videos

The Price of Happiness: On Advertising, Image, and Self Esteem

The Pornography Debate