Watching the elections
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
Governance of Television and Radio Communications in Canada
To introduce students to the organizations of the Canadian broadcasting industry, and to the codes, guidelines and issues relating to violence, ethics, representation, advertising and the accuracy of news in television and radio programming.
Exposing Gender Stereotypes - Lesson
This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.
Television Broadcast Ratings - Lesson
This lesson introduces students to the theory behind television ratings and encourages them to explore the commercial pressures driving the medium.
Gambling in the Media
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.