Teaching Media: Thinking About Media
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.
Teaching Media: The Frame as Storyteller
In this lesson, students explore the ways in which the media frame is used to tell stories.
Television Broadcast Ratings - Lesson
This lesson introduces students to the theory behind television ratings and encourages them to explore the commercial pressures driving the medium.
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Mirror Image: Reflections on Gender and Media
From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned.