Junk Food Jungle
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
Teaching Media: Critically Evaluating Media
In this lesson, students learn how media influence how we see the world and send intentional and unintentional messages.
Teaching Media: The Frame as Storyteller
In this lesson, students explore the ways in which the media frame is used to tell stories.
Video Production of a Newscast - Lesson
In this lesson, students will produce a 20 minute news broadcast.
Guiding the eye in visual media
Visual media, encompassing art, photography and film, communicate meaning to an audience by strategically employing "rules of notice" – deliberate techniques used by creators to guide a viewer's attention and influence their interpretation of an image or narrative.