Critical Visual Literacy
Students will demonstrate competency in critical visual literacy.
SCO 1.1 Students will examine published graphic works.
- Knowledge of changing media and visual trends defining graphic art and design.
- Understanding cultural bias in graphic art and design
- Camera Shots
- Kellogg Special K Ads
- Learning Gender Stereotypes
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Put Your Best Face Forward
- Secure Comics
- Tobacco Labels
SCO 1.2 Students will explain the roles of context, culture, design, visual artists and graphic designers.
- Intent and purpose inform creative decisions
- Copyright, public domain and other intellectual property
- Cultural appropriation
- Graphic arts as a contributing factor to societal change.
Foundational Skills and Knowledge
Students will demonstrate the foundational skills, professional practices and life skills fundamental to the field of graphic art and design.
SCO 2.1 Students will demonstrate necessary visual skills and knowledge related to graphic art and design:
- Determine task appropriate media when constructing a visual message.
- Create images using a variety of media
- Explore a variety of visual arts media and studio techniques for an understanding of their unique expressive qualities
Digital Media and technology
- Determine task appropriate digital media and technology.
- Utilize digital media and technology for the purposes of designing visual communication
Commercial image development: marks, symbols, logos, gestalt, package design.
- Evaluate commercial image development such as branding, logo development, and label design.
- Create effective original branding, logo and label design.
- Alcohol Myths
- Digital Storytelling for Civic Engagement
- First Person
- Images of Learning
- Marketing to Teens: Parody Ads - Lesson
- Impact! How to Make a Difference When You Witness Bullying Online
- Online Relationships: Respect and Consent
- Privacy Rights of Children and Teens
- Relationships and Sexuality in the Media
- Secure Comics
- The Price of Happiness
- The Privacy Dilemma: Lesson Plan for Senior Classrooms
- Watching the Elections
Processes, Production and Application
Students will apply the knowledge, skills, and processes specific to Graphic Art and Design to communicate visually in the manner of a graphic artist and designer.
SCO 3.1 Students will use the design process for the purposes of graphic design production.
- Clearly identify the graphic design problem that needs to be solved and the target audience in a given task
- Analyze how the target audience affects the creation of the message
Use effective visual communication
- Explain how communication can be non-verbal, and how images carry a message
- Create visual communication with a client/audience in mind
Design and produce finished graphic products that meet client standards
- Create graphic outputs using a variety of platforms and media such as a print, photography, screen printing, and animation
- Modify text using graphic principles
- Apply the principles and elements of art and design to create and/or manipulate images for a defined purpose
- Defend my own work as it relates to the specific message being communicated