Dealing with Marketing: What Parents Can Do
Educate your kids about advertising and how marketers target young people

Educate your kids about advertising and how marketers target young people

Note: this is the fifth in a series of blogs looking at the history and future of Web 2.0. The user-participation culture of Web 2.0 has begun to change the worlds of music, movies, animation, games and even encyclopedias, but in no area does the change promise to be as deep and fundamental as in the world of news. While other aspects of user-created content blur the line between authors and audiences, the line remains there: it still takes tremendous skill and effort to make a mashup or a fan movie, even if Web 2.0 has made those things easier to distribute. Some have suggested, though, that it will change journalism in a much more radical way – perhaps altering our idea of what journalism is entirely.

I feel like such an old lady when I’m listening to the radio sometimes. When I’m in the car with my husband we often find ourselves having the I Can’t Believe What Kids Are Listening to These Days conversation, one that often ends with me hitting the OFF button in disgust.

If you're a parent, chances are there was at least one video game under the tree this Christmas. Even though your kids may be thrilled by a new title, as a parent you may be less enthusiastic. Even those of us who grew up with Alone in the Dark may balk at the detailed level of violence in Modern Warfare and Fallout: New Vegas, at least when considered as fare for kids. Both of these games receive an “M” rating, which means that they are considered unsuitable for players under 17; as with all other things, though, labeling these titles as ‘for adults only' often makes them more appealing to the unintended youth audience. In addition to the violence question, there remain issues of meaning in videogames which are harder to track but no less important. So how concerned should parents be about indulging their children's appetite for virtual violence?

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It’s easier than ever to know the whereabouts of your family and friends. There are devices you can buy with wearable GPS systems. Effectively, you can be traced and tracked by loved ones.

Snapchat, the mobile app that lets users send "self-destructing" photos, has the distinction of being the only digital tool that does not have a single redeeming feature. While the moral panic associated with blogs, cell phones, social networks and online games has largely faded in grudging recognition of their more positive uses (indeed, research shows that many parents have actually helped their children lie about their age register for Facebook accounts), Snapchat is seen as the Q-tip of the digital age: its sole function is to do the thing that you're warned not to do on the box.

A recent issue of Entertainment Weekly was devoted to a list of so-called “new classics,” a top one-hundred list of the best movies, books, TV shows, and so on, published since 1983. The lists themselves are liable to provoke discussion (Die Hard is #9, ahead of Goodfellas, Schindler's List and Unforgiven?) but perhaps a more interesting question is whether, in the Media Age, the very idea of a “classic” still means anything.

When it comes to digital wellbeing, one of the most important things is to establish an ongoing conversation with your children about their online lives. There is no one size fits all; every family can develop strategies that work best for them. But having access to a wide range of tools can help you adapt those strategies at every stage of your kids’ journey. Here are some of the key principles for those conversations: