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Media Literacy Week

MLW Parent Central

Media Literacy Week Toolkit

Digital Citizen Day

Media Coverage of Women and Women's Issues

Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.

Gender Representation, Stereotyping

Women Working in the Media

Since the 1960s, feminists have argued that "it matters who makes it." When it comes to the mass media, "who makes it" continues to be men.

Gender Representation, Stereotyping

How Marketers Target Kids

Advertising: It’s everywhere. No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day.[1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Marketing & Consumerism

Representation of Diversity in Media – Overview

What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to experiences they otherwise wouldn’t have known, or in some cases both.

Diversity in Media, Stereotyping, Visible Minorities

Media and Girls

They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?" 

Kelsey, 16, quoted in Girl Talk

Gender Representation, Stereotyping

Quebec Competencies Chart - Consequences and Media Violence

Quebec Competencies Chart - Consequences and Media Violence

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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