Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
How Young Canadians Get Their Online Media
TV, music and movies have been a central part of young people’s lives for generations, and the Internet has only intensified that by delivering all of those directly to our homes – legally and illegally.
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Ethical Development
As we grow, we pass through distinct stages of moral development in which our ethical thinking is based on different principles: the desire to avoid punishment (Stage I) and the desire to obtain rewards (Stage II), which are then followed by a wish to fit in and conform in order please others (Stage III) and a duty to follow rules, laws and social codes (Stage IV). Last comes the sense of participating in a social contract (Stage V) and, finally, a morality that looks to universal ethical principles of justice and the equality and dignity of all people (Stage VI).
Empathy
Empathy is at the heart of ethics. In order to develop a sense of right and wrong that goes past just being afraid of punishment or hoping for a reward, we have to be able to put ourselves in another person’s shoes.
Laws, Rules and Personal Morality
It’s important to make young people aware of the laws that apply to what they do online, as well as to have household rules that cover online behaviour.
Challenges to Ethical Thinking Online
Though we sometimes talk about the online world as being “virtual reality,” the things we do there can have real consequences. When we're using the same screen to talk to our friends that we use to kill aliens or when we can't see the people we're hurting, robbing or copying from, it's easy to forget that what we do online matters. This section looks at some of the reasons why youth might behave differently online than they do offline and strategies for getting them to see the online world through an ethical lens.
Privacy Ethics
One of the biggest ethical decisions young people have to make is how to handle other people’s personal information. Because nearly all of the services and platforms youth use online are networked, every time a friend or contact posts something they have to decide whether and how to share it. As well, youth may inadvertently share others’ personal information when posting their own content.
Teaching Privacy Ethics
With younger children, the best approach is to have a clear and consistent set of rules, both at home and at school, about sharing other people’s content.
Responding to Plagiarism
While youth actively participate in copying, with 95 percent of students in a 2017 survey admitting to participating in some sort of cheating,[i] they have trouble seeing their acts of plagiarism as having a victim. Ultimately, if nobody is hurt then we are unlikely to feel empathy and without that it’s hard to see something as being morally wrong.