Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson

In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.

Alcohol Marketing, Marketing & Consumerism, Television

Co-Viewing With Your Kids

One of the most important things you can do to raise media-savvy kids is what’s called shared media engagement. That includes listening to their music, watching TV, movies and videos together, getting to know their favourite apps and playing the games they enjoy. It also includes talking to them about their media lives: what they like, what they’re excited about or looking forward to, and what worries or annoys them. While just being with them is an important step, this is also a great opportunity to help your kids think critically about the media they consume, by asking them questions about it and, sometimes, answering back.

Internet & Mobile, Movies, Music, Television, Video Games

Watching the elections

Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.

Events, Internet & Mobile, Journalism & News, Marketing & Consumerism, Resources, Television

Talking About the Oscars With Your Kids

The four of us watched the Oscars last night. My youngest went to bed before it ended so the rest of us are feeling rather bleary this morning. I always wonder why they always do it on a Sunday. Don’t they know it’s a school night? Sigh.

Diversity in Media, Gender Representation, Marketing & Consumerism, Movies, Parents, Television

Relationships and Sexuality in the Media

In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.

Alcohol Marketing, Digital Health, Gender Representation, Marketing & Consumerism, Movies, Pornography, Sexting, Television

Sick Days

I work from home, and I think that means my kids get more sick days than the average student. It’s pretty easy for them to convince me that they need a day of rest if they have a bit of a cough or a slight fever. I admit I’m probably too easily swayed and I do tend to cave in when they look up at me with big sad eyes from where they have swooned onto the couch.

Cell Phones and Texting, Digital Health, Excessive Internet Use, Parents, Social Networking, Television

World Television Day is more than it seems

November 21st marks World Television Day, as chosen by the United Nations in 1996. Naturally, my first reaction is to want to celebrate this day – I love television. TV has been a big part of our lives for a long time, but it has changed a lot since my children (and maybe even yours) were younger. It’s certainly changed since I was a kid.

Journalism & News, Parents, Television