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The Girl in the Mirror - Lesson

In this lesson, students look at how gender stereotyping may discourage young women from becoming involved in politics.

Gender Representation, Stereotyping

Unpacking Privilege

Students are introduced to the idea of “privilege” in relation to diversity and how it applies to media. They then look at a checklist of media related privileges to help them understand the concept.

Indigenous People, Diversity in Media, Persons with Disabilities, Privilege in the Media, 2SLGBTQ+ Representation, Religion, Stereotyping, Visible Minorities

Mirror Image: Reflections on Gender and Media

From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned. 

Alcohol Marketing, Gender Representation, 2SLGBTQ+ Representation, Stereotyping, Television

Talk Back! How to Take Action on Media Issues

Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.

Digital Citizenship, Diversity in Media, Food Marketing, Gender Representation, Journalism & News, Marketing & Consumerism, Movies, Music, Parents, Sports, Stereotyping, Television, Video Games, Violence

Transgender Representations in TV and Movies

In this lesson, students are introduced to concepts of gender identity and gender expression and learn about common portrayals of trans people in movies and TV shows.

Diversity in Media, Gender Representation, Movies, 2SLGBTQ+ Representation, Stereotyping, Television

Once Upon a Time

In this lesson, students become aware of the idea of stereotyping and the role that stereotypes play in the stories and movies that they enjoy.

Stereotyping

Talking to kids about vaping

Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.

Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.

Marketing & Consumerism, Online Marketing, Tobacco Marketing

Media Safety Tips: Teens

Two important ideas relating to teens are the imaginary audience and the personal fable. The imaginary audience makes them overestimate how much attention other people are paying to them. This makes them more self-conscious and leads them to think of privacy primarily in terms of impression management – trying to control how others see them. The personal fable makes teens see themselves as the main character of a story and, as a result, leads many to believe that bad things will simply not happen to them. 

Authenticating Information, Digital Citizenship, Digital Health, Internet & Mobile, Online Hate, Parents, Pornography, Privacy, Sexting, Stereotyping

Media Safety Tips: Tweens (10-13 years old)

Media risks

The risks that kids encounter in media fall into four categories:

Content risks, where kids are exposed to or engage with harmful content such as violence, hate, or sexualized media; 

Conduct risks that come from what kids do or how they interact with other users; 

Consumer risks related to money, advertising, and data collection; 

Authenticating Information, Body Image, Digital Citizenship, Digital Health, Marketing & Consumerism, Online Hate, Pornography, Privacy, Stereotyping

A Co-Viewing Christmas: Dealing with Problematic Classics

Many families have media traditions around the holidays – whether that’s watching A Charlie Brown Christmas together or staging a Mario Kart tournament on New Year’s Day. It’s great to make media a family activity, and it’s also an opportunity to co-view with your kids. In fact, holiday movies practically demand co-viewing: whether your tastes run to It’s a Wonderful Life, Die Hard or Christmas Vacation, odds that that if you watch with your (appropriately-aged) kids you’ll see something that makes you uncomfortable. Maybe it’s a racist stereotype in a cartoon, or a scene that makes stalking and harassment look romantic, or yet another kids’ movie with just one female character. What do you say? 

Movies, Parents, Stereotyping, Television

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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