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Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.

Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Video Games

In this lesson, students are introduced to the ways video games may impact their mental and physical health. Students start with a reflection on their use of video games, specifically the amount of time they play and the role of games in their lives. This is followed by a class activity based on several key questions relating to the positive and/or negative effects video games may have on our health. Finally, students will be given an opportunity to debate key claims on the health effects of video games.

Digital Health, Video Games, Violence

The Privacy Dilemma

In this lesson students learn the ways that the apps they use are designed to encourage them to share more information—both with other users and with the apps themselves. They are then introduced to the idea of persuasive design or “dark patterns” and investigate whether these are used to make it more difficult to opt out of data collection on popular apps. Finally, the class creates a “rogues’ gallery” to help them identify dark patterns when they encounter them.

Digital Citizenship, Internet & Mobile, Online Marketing, Privacy, Social Networking

Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Body Image, Gender Representation, Marketing & Consumerism, Online Marketing, Violence

Online Marketing to Kids: Strategies and Techniques

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

Video Game Verbs

In this lesson, students learn that video games are unlike other media because they are interactive, allowing players to do things and make choices. They then explore the idea of affordances and defaults by considering the “video game verbs” that different games allow you to do. They consider the commercial, technical, and genre reasons why some verbs are more often possible than others and then create a simple design for a video game in which players are able to do a wider variety of things.

Video Games

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Body Image, Cyberbullying, Digital Health, Diversity in Media, Excessive Internet Use, Food Marketing, Gender Representation, Internet & Mobile, Marketing & Consumerism, Online Ethics, Professional Development, Resources, Social Networking, Video Games

Your Connected Life: A Teen’s Guide to Life Online

The Your Connected Life guide is designed to help students who are just entering high school balance the demands of their offline life with their digital one.

Digital Citizenship, Digital Health, Internet & Mobile, Online Ethics, Social Networking, Video Games

My Connected Life

In today's day and age, social media is everywhere. If you own a smartphone or computer of any sort, odds are you have at least one social media account and checking it is a part of your everyday routine. In high school, you’re constantly surrounded by social media! Whether it’s Facebook, Twitter, or Instagram, high school life nowadays revolves around these three entities. It’s a great way to connect with friends, make plans, help spread information if you’re in a school club or sport, and it can even help you meet new people. Although there are many great things social media can offer, there can be a couple downsides too.

Digital Citizenship, Digital Health, Internet & Mobile, Online Ethics, Social Networking, Video Games

10 tiny ways you can make the world a better place today

You can make the world a better place TODAY. 10 tiny ways you can make the world a better place today.

Digital Citizenship, Digital Health, Internet & Mobile, Online Ethics, Social Networking, Video Games

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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