Privilege in the Media - Overview

Privilege is the relative benefit that a group enjoys as a result of the discrimination or oppression of other groups. When we think about racism and discrimination, we often envision acts of deliberate meanness or quantifiable oppression of a disadvantaged group – hurtful words, tasteless jokes, deliberate exclusion from work or school, acts of violence, and so on – but it can just as easily take the form of privileges given to members of a more advantaged group.

Benefits of Privilege in Relation to Media

I can look at the media and see people from my group widely represented as heroes, role models, leaders, news anchors, television hosts, and experts.

Wacky Media Songs: Consumer Awareness

Level: Grade K to 3

About the Author: Matthew Johnson, Director of Education, MediaSmarts

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Protecting Your Privacy on Commercial Apps and Websites

Almost all of kids’ favourite apps and websites make money from targeted advertising, which uses their personal information to choose which ads to show them. Many of them also sell the data they collect to data brokers, which use information from many sources to make detailed profiles of users. Some also share it with other apps that are owned by the same company, such as Google and YouTube or Instagram and Facebook. 

Unpacking Privilege

Students are introduced to the idea of “privilege” in relation to diversity and how it applies to media. They then look at a checklist of media related privileges to help them understand the concept.

Bias in News Sources

In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.

Who's Telling My Story?

In this lesson students learn about the history of blackface and other examples of majority-group actors playing minority-group characters such as White actors playing Asian and Aboriginal characters and non-disabled actors playing disabled characters.

First Person

In this lesson students consider diversity representation in video games by identifying examples of diversity in the games they play, comparing their findings to statistics on diversity in the Canadian population.

Forms of Privilege

Social justice activists and writers have built on Peggy McIntosh’s original essay on privilege in 1988, by adding to and modifing the original list to highlight how privilege is not merely about race or gender, but that it is a series of interrelated hierarchies and power dynamics that touch all facets of social life: race, class, gender, sexual orientation, religion, education, gender identity, age, physical ability, passing, etc. These categories will be further discussed below.

The Privacy Dilemma

In this lesson students learn the ways that the apps they use are designed to encourage them to share more information—both with other users and with the apps themselves. They are then introduced to the idea of persuasive design or “dark patterns” and investigate whether these are used to make it more difficult to opt out of data collection on popular apps. Finally, the class creates a “rogues’ gallery” to help them identify dark patterns when they encounter them.