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Toy Story

Last year in this space we wrote about how summer movies serve as advertisements for various kinds of merchandising. The success of 2007's Transformers and its sequel this summer point to a different but similar trend: making movies that are actually about the toys companies sell.

Marketing & Consumerism, Movies

People with a disability: left behind by the Media Age? (Part Two)

In the first part of this blog we looked at some of the challenges and barriers facing people with disabilities when it comes to the Internet and other new media. In this final part we turn to possible strategies for making the virtual world fully accessible to all.

Human Rights, Internet & Mobile, Resources, Stereotyping, Video Games

Little Princesses

It's a question that most parents of young daughters face: "Has she hit the 'princess phase' yet?" Not all parents are upset by this, of course: many happily buy their girls princess costumes, toys and accessories ranging from shoes to purses, all in pink. Some, though, despair of the powerful gender stereotyping this delivers to young girls and each new piece of princess gear can be a source of conflict.

Marketing & Consumerism, Movies, Parents, Resources, Stereotyping

Bending air, race and gender

What colour is an Airbender? If this question is not at the top of your mind, it's because you haven't been following the controversy surrounding the casting of the film The Last Airbender, set to premiere in early July. The question of ethnicity in the film's casting casts a valuable light on many of Hollywood's decisions when it comes to race and gender – and the attitudes and assumptions that underlie them.

Comics, Movies, Resources, Stereotyping

The Most Toys

Summer is officially upon us, and with it comes the usual lineup of blockbuster movies. Along with the usual cast of superheroes, spies and sexagenarian, whip-cracking archaeologists comes a somewhat unusual hero: Wall-E, the nearly mute robot protagonist of the film of the same name.

Marketing & Consumerism, Movies, Parents, Resources

Secret History of the Credit Card

On March 17th (in most markets) PBS's Frontline will feature The Secret History of the Credit Card, a documentary that looks at how credit cards came to be a nearly ubiquitous part of our lives.

Marketing & Consumerism, Resources, Television

$uper Bowl

The Super Bowl has long been seen as the “tent pole” of American consumer culture: an annual game that routinely pulls in viewers at a scale otherwise achieved only by one-off events like series finales and celebrity car chases. It actually drives sales of TVs: the Retail Advertising and Marketing Association reports that 2.5 million people plan to buy a new TV for the express purpose of watching the game, part of an overall $8.7 billion in Super Bowl-related consumer spending.

Marketing & Consumerism, Sports

Sex in Advertising - Lesson

To introduce students to the use and prevalence of sexuality in advertising.

Gender Representation, Marketing & Consumerism, Stereotyping

Bias and Crime in Media

In this lesson students are introduced to the key media literacy concept that media are constructions that re-present reality and consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.

Crime Portrayal, Diversity in Media, Journalism & News, Religion, Stereotyping

Bias in News Sources

In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.

Diversity in Media, Indigenous People, Journalism & News, Persons with Disabilities, Privilege in the Media, 2SLGBTQ+ Representation, Religion, Stereotyping, Visible Minorities

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