Online Marketing to Kids: Strategies and Techniques

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

On The Loose: A Guide to Life Online For Post-Secondary Students

On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.

Authenticating Information, Cyber Security, Digital Citizenship, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Ethics, Online Gambling, Online Marketing, Pornography, Privacy, Resources, Sexting, Social Networking, Video Games

Data Defenders (Grades 4-6)

Data Defenders is an interactive game that teaches children and pre-teens the concept of personal information and its economic value, and introduces them to ways to manage and protect their personal information on the websites and apps they enjoy

Internet & Mobile, Online Marketing, Privacy

Data Defenders: Understanding data collection online

In this lesson, students explore the concepts relating to data collection that are introduced in the educational game Data Defenders. The lesson will underscore for students the idea that their data is valuable and worthy of careful management by analyzing the platforms, applications and websites they use through the lens of the five privacy tools (which address the five principal ways data is collected online) introduced in Data Defenders. Finally, students consider how to apply these tools to their own online activities.

Digital Citizenship, Online Marketing, Privacy

Raising a Generation of Data Defenders

How can you help pre-teens understand the value of their personal information and empower them to take steps to manage and protect it? Data Defenders, an educational game for children ages 10 to12, lifts the curtain on data collection by showing how apps and games can find out all kinds of things about them and by providing steps they can take to control the collection of personal information online.

Internet & Mobile, Online Marketing, Parents, Privacy

Data Defenders Teacher's Guide

This Teacher’s Guide includes background information, learning expectations and points of discussion on the types of personal information and privacy-management strategies that are presented in the game. The guide also includes an overview of the Data Defenders game, and exercises and handouts to help students to develop skills and confidence to manage their privacy online.

Internet & Mobile, Online Marketing, Privacy

Data Defenders Guide for Parents

The Data Defenders game teaches children and pre-teens about personal information and its value, and introduces them to the different ways they can manage and protect their personal information on the websites and apps they enjoy.

Internet & Mobile, Online Marketing, Privacy

The Spotify Problem

We have a few smartphone rules in our house: no phones after 9:30 p.m., no phones at the dinner table or other family events, and no phones in bedrooms.

Cell Phones and Texting, Digital Health, Excessive Internet Use, Instant Messaging, Music, Parents, Social Networking

A Day in the Life of the Jos

A Day in the Life of the Jos is a comprehensive digital citizenship tutorial that prepares students in grades six to eight to deal with all of the issues they face when using digital technology – from online privacy, to cyberbullying, to recognizing what’s real and what’s fake online.

Authenticating Information, Cell Phones and Texting, Cyberbullying, Digital Citizenship, Digital Health, Intellectual Property, Internet & Mobile, Online Ethics, Online Marketing, Resources, Social Networking, Video Games

A Day in the Life of the Jos

In the educational game 'A Day in the Life of the Jos', students in grades six to eight help the brother and sister team Jo and Josie with situations they encounter online as they go about a typical day in their lives.

Authenticating Information, Cell Phones and Texting, Cyberbullying, Digital Citizenship, Digital Health, Intellectual Property, Internet & Mobile, Online Ethics, Online Marketing, Resources, Social Networking, Video Games