Looks Good Enough to Eat

This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.

Junk Food Jungle

This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.

Eating Under the Rainbow

Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.

Use, Understand & Create: Towards a Comprehensive Canadian Digital Literacy Curriculum

Whether it’s to prepare for the future job market or just to manage the lives they already lead online, young Canadians need to be digitally literate. But what exactly is digital literacy, and how can we ensure that all Canadian youth are learning the digital skills they need?

Parents’ Guide to Cyberbullying

For most youth, the Internet is all about socializing and while most of these social interactions are positive, increasing numbers of kids are using the technology to intimidate and harass others – a phenomenon known as cyberbullying.

What to do if someone is mean to you online

Don't fight back.

A lot of times a bully is looking to get a rise out of you, and fighting back just gives them what they want. Sometimes they're hoping that you'll fight back so that they can get you in trouble!

New tool from Twitter for combatting trolls

One of the challenges of being a parent in a digital age is (a) keeping up with all the new tools and websites and social media channels our kids may or may not be using and (b) keeping track of new developments and updates within existing tools. Honestly, sometimes it feels like I’m trapped inside a 21st century hamster wheel!

Ontario Health Curriculum: Media and Digital Literacy Connections for K-12

The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.

Privacy and Bullying

Despite their enthusiastic participation in social media, it’s a mistake to think that young people don’t care about privacy. MediaSmarts’ 2014 study Young Canadians in a Wired World, which surveyed over 5,000 students across Canada on their experiences with and attitudes towards digital media, found that they do have very strong feelings about their privacy, and take significant steps to control it.

Online peer intervention

One of the biggest changes in our understanding of bullying over the past few years has been our increased awareness of the important role that witnesses, or bystanders, play in any bullying situation. Research on offline bullying has shown that witnesses can be just as important as targets or perpetrators in determining how a bullying scenario plays out. This is especially relevant in the case of electronic bullying, where witnesses have many more choices in how they might engage: they can choose to be invisible, to join in anonymously, to re-victimize someone by forwarding bullying material – or they can choose to intervene, to offer support to the person being targeted and to bear witness to what they have seen