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Advertising and Male Violence

To make students aware of the ways in which male violence is used and promoted in advertising.

Body Image, Gender Representation, Marketing & Consumerism, Online Marketing, Violence

Online Marketing to Kids: Strategies and Techniques

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

A Parent's Guide to Pokémon Go

Over the last week our world has been invaded: cute cartoon creatures can now be found lurking in parks, restaurants, museums, and even people's houses. If you haven't seen them, it's because they're only visible on a smartphone screen, and only if you're playing the new game "Pokémon Go".

Cell Phones and Texting, Digital Health, Excessive Internet Use, Internet & Mobile, Parents, Video Games

On The Loose: A Guide to Life Online For Post-Secondary Students

On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.

Authenticating Information, Cyber Security, Digital Citizenship, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Ethics, Online Gambling, Online Marketing, Pornography, Privacy, Resources, Sexting, Social Networking, Video Games

How Do Canadian Teens Make Decisions When Sharing Photos?

Building on MediaSmarts’ findings on youth and privacy from our Young Canadians in a Wired World research, our new qualitative study, To Share or Not to Share: How Teens Make Privacy Decisions about Photos on Social Media examines the reasoning that teens apply when sharing photos online.

Cell Phones and Texting, Privacy, Social Networking, Young Canadians In A Wired World

Sexting: Shifting the Focus from Victim-Blaming to Respect and Consent

Few issues capture our anxiety about young people and digital media so perfectly as sexting. As with technologies at least as far back as the telegraph, much of this anxiety has focused specifically on girls and women.

Cell Phones and Texting, Cyberbullying, Digital Citizenship, Gender Representation, Internet & Mobile, Sexting, Sexual Exploitation, Social Networking

Help! Someone shared a photo of me without my consent! – Tip Sheet

  1. You can start by asking the person who shared it to take it down or stop sharing it. Kids report that this works more often than not!
  2. Ask the service or platform where it was shared to take it down. If you’re under 18, they may be required by law to take it down, and most also have a policy of taking down any photos that were shared without the subject’s permission.

    Cell Phones and Texting, Cyberbullying, Digital Citizenship, Gender Representation, Sexting, Sexual Exploitation, Social Networking

Teens Losing Sleep to Tech

As a kid, did you ever hide a flashlight under your pillow? Then pull it out after you were supposed to be asleep, so you could sneak in another half-hour of reading?

I did that. A lot.

Cell Phones and Texting, Internet & Mobile, Parents, Social Networking

Data Defenders (Grades 4-6)

Data Defenders is an interactive game that teaches children and pre-teens the concept of personal information and its economic value, and introduces them to ways to manage and protect their personal information on the websites and apps they enjoy

Internet & Mobile, Online Marketing, Privacy

Data Defenders: Understanding data collection online

In this lesson, students explore the concepts relating to data collection that are introduced in the educational game Data Defenders. The lesson will underscore for students the idea that their data is valuable and worthy of careful management by analyzing the platforms, applications and websites they use through the lens of the five privacy tools (which address the five principal ways data is collected online) introduced in Data Defenders. Finally, students consider how to apply these tools to their own online activities.

Digital Citizenship, Online Marketing, Privacy

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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