Alcohol on the Web - Lesson
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
Kids, Alcohol and Advertising - Lesson 3: Understanding Brands
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns - Lesson
In this lesson, students explore a variety of anti-drinking and alcohol awareness campaigns in order to determine their effectiveness. Students will deconstruct the different approaches that have been used by various organizations to reach teens and young adults and will debate those techniques that are most likely to resonate with youth. In a summative activity, groups of students create and implement an alcohol awareness campaign for students.
Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
What an Internet Outage Means for Teens
We had an internet outage in our neighbourhood last week. We had no internet access for three whole days.
Sexting: Shifting the Focus from Victim-Blaming to Respect and Consent
Few issues capture our anxiety about young people and digital media so perfectly as sexting. As with technologies at least as far back as the telegraph, much of this anxiety has focused specifically on girls and women.
Texting, and communication, has changed
There is one place getting more attention lately for increasing the quality of conversations: in-person.
As Tech Evolves, Why Am I Stepping Away More?
Technology has changed and often improved the way we work, live, shop and play, but it can feel overwhelming at times. I think I’m at the age where new technology feels like too much and I hate change and I don’t want to learn something new. This is why I’m still not really using TikTok I guess.
Post-quarantine rules reset
There are still a lot of unknowns about COVID-19, but for now at least, our province has started to open up a bit. Parks and beaches are open, most stores and malls are opening, and we’re even able to get haircuts again.