Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Making Your Voice Heard: A Media Toolkit for Youth is designed to help young people understand how the news industry works, why youth stereotyping happens and how they can access media to get positive youth voices and stories heard.
Intended for girls in grades 7-9, Half Girl, Half Face explores many of the online image issues teenage girls may encounter when they use digital media – particularly social networks.
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
The four of us watched the Oscars last night. My youngest went to bed before it ended so the rest of us are feeling rather bleary this morning. I always wonder why they always do it on a Sunday. Don’t they know it’s a school night? Sigh.
March 8 is designated around the world as International Women’s Day, a day for recognizing women’s achievements, as well as the inequities that women face. This year, the United Nations’ theme is Planet 50-50 by 2030: Step It Up for Gender Equality, focusing on the UN’s 2030 Agenda. The theme for Status of Women Canada – #YouAreEmpowerment – is also about working towards gender equality.
A Social Networking Workshop for Girls in Grades 7-9
This guide is designed to provide support to teachers,youth and community leaders when facilitating the Half Girl, Half Face workshop for girls.
In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.
This lesson asks students, in groups, to take their issue and solution to the streets. In order to enact real change through action for the benefit of the larger community, each chosen topic will need to be exposed to and understood by other members of the community. In this lesson, students will design a community outreach promotional campaign in order to effect real change that matters to them. If the students have completed the Digital Storytelling for Community Engagement lesson and have created their own Digital Story, this digital project can be used as the starting point/product with which to share with others. If not, groups of students can create a hypothetical solution to an existing problem, which then could be disseminated to the larger community using their designed outreach strategy.
If you haven’t seen the story of the Hot Dog Princess that has been making the rounds of the Internet, I suggest you read this Buzzfeed article. To summarize: it was “Princess Week” at five-year-old Ainsley’s dance class and she decided to wear a hot dog costume. As a parent, this is the kind of youthful impertinence I can get behind. After all, THIS was a princess who really knew who she was, a princess that was not like other princesses, a #hotdogprincess.