Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
The last few weeks have shed an unprecedented light on the use of digital media to spread and inspire hatred. Michael Zehaf-Bibeau, the perpetrator in the attacks on Canada’s National War Memorial and Parliament buildings, appears to have been motivated in part by exposure to online postings by a self-described member of the Islamic state[1], and the Federal government has already stated that it intends to create tools to remove online content that promotes the “proliferation of terrorism.”[2]
For most youth, the Internet is all about socializing and while most of these social interactions are positive, increasing numbers of kids are using the technology to intimidate and harass others – a phenomenon known as cyberbullying.
Intended for girls in grades 7-9, Half Girl, Half Face explores many of the online image issues teenage girls may encounter when they use digital media – particularly social networks.
One of the challenges of being a parent in a digital age is (a) keeping up with all the new tools and websites and social media channels our kids may or may not be using and (b) keeping track of new developments and updates within existing tools. Honestly, sometimes it feels like I’m trapped inside a 21st century hamster wheel!
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
One of the biggest changes in our understanding of bullying over the past few years has been our increased awareness of the important role that witnesses, or bystanders, play in any bullying situation. Research on offline bullying has shown that witnesses can be just as important as targets or perpetrators in determining how a bullying scenario plays out. This is especially relevant in the case of electronic bullying, where witnesses have many more choices in how they might engage: they can choose to be invisible, to join in anonymously, to re-victimize someone by forwarding bullying material – or they can choose to intervene, to offer support to the person being targeted and to bear witness to what they have seen
Did you know? Two-thirds of Canadian students have helped someone who was being picked on online.
When you see or hear bad things happening online, you have a lot of power to make things better – or worse. Sometimes it’s hard to know the right thing to do, so ask yourself these questions:
Today is Pink Shirt Day, a national initiative to end bullying both offline and online. Since 2007, Canadians have been donning pink shirts to show their commitment to ending bullying in all forms.