Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
This year, it may not just be Santa Claus who sees your kids when they're sleeping and knows when they're awake: one of the hottest trends this season is so-called "smart toys", which use the Internet to hold artificially intelligent conversations with kids while they play. Last year's Hello Barbie, one of the first to use this technology, was found to have a number of major security flaws -- including automatically connecting the mobile device to which it was tethered to any Wi-Fi network with "Barbie" in its name. Now two more toys, a doll called My Friend Cayla and the i-Que Intelligent Robot, have been found to collect data in ways that are far more worrying.
Originally published on CBC Parents.
Editor's note: There is so much conflicting information about screen time, and a lot of it serves to make us feel guilty, worried or both. We asked the Director of Education at Media Smarts (Canada's Centre for Digital and Media Literacy), Matthew Johnson, to give us the straight goods on the latest info. What is the big deal with screen time? Here's his response.
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.
This lesson was produced with the support of the Royal Canadian Mounted Police (RCMP).
Objectives:
Popular Music and Music Videos is part of a three-lesson unit designed to introduce students to the concept of popular culture and the role that it plays in their lives.