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Advertising techniques

How advertising works… even when you don’t realize it. Just letting kids know they’re being advertised to is not enough to make them engage critically with an ad. Helping kids recognize how advertising works is essential, too. Even young kids can become more skeptical about marketing when they’re told why and how ads try to persuade them.

Helping kids get a healthy start with phones

Phones and other media are a big part of kids’ lives, and they can be a healthy part too. Here are some ways that you can make sure your kids get the best possible start when using media and digital devices.

Digital media literacy workshop delivery

MediaSmarts’ experts are available to facilitate virtual and in-person workshops in school and community settings for parents/guardians, educators, youth, older adults and the general public. Our workshops cover topics such as AI literacy online safety, misinformation, digital well-being, managing tech in the home, diversity and representation in media, digital citizenship, critical thinking, online hate and more.

Health and science news

As with other kinds of news, newsworthiness is the essential element of health and science coverage. Along with the factors that generally influence newsworthiness, Boyce Rensberger, in A Field Guide for Science Writers, identifies four factors specific to science stories:

Privacy Pirates: An Interactive Unit on Online Privacy

In the last year or two many writers and researchers have been trying to correct the common perception that young people do not care about privacy. While the public may finally be getting the message that teenagers do value their privacy -- as they define it -- the idea that younger children have any personal information worth protecting is still a new one. Certainly, most people would probably be surprised to learn how early children are starting to surf the Net: the average age at which children began to use the Internet dropped from age 10 in 2002 to age four in 2009 (Findahl, Olle, Preschoolers and the Internet, Presented at the EU-kids online conference, London, June 11, 2009); and, thanks to the iPhone and iPad, that number has probably dropped even lower.

Managing Superhero Play - Tip Sheet

Most young children enjoy pretend play and love to imitate action heroes. But many teachers, parents and child care workers say the influence of children's superhero TV shows or movies, can result in havoc when little fans get together.

Cyber Security Consumer Tip Sheet: Safe practices for e-commerce

Thanks to the Internet, we now have access to an online marketplace of staggering proportions. If it exists, then it’s probably on the Internet. Despite the benefits of online commerce, there are a few pitfalls and risks to watch out for in order to make your online shopping a positive experience.

Whac-A-Mole: Keeping up with your kids’ apps and websites

I’ve already written about YouTube and Instagram, but today I wanted to share some information about four other popular sites and apps that are on my radar right now: Snapchat, Vine, Tumblr and ask.fm.

What’s the best age to give a kid an iPod touch?

This is a question I get asked a lot, and to be honest, I don’t think there’s an easy answer. Every kid is different and every family has different thoughts and experiences.